Perfect Audience vs. PubMatic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
PubMatic
Score 7.7 out of 10
N/A
PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A
Pricing
Perfect AudiencePubMatic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Perfect AudiencePubMatic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Perfect AudiencePubMatic
Top Pros

No answers on this topic

Top Cons
Features
Perfect AudiencePubMatic
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Perfect Audience
8.0
1 Ratings
5% above category average
PubMatic
7.5
1 Ratings
2% below category average
Data Transfer8.01 Ratings7.01 Ratings
DSP integration8.01 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Perfect Audience
8.4
1 Ratings
6% above category average
PubMatic
7.8
1 Ratings
1% below category average
Ad campaign creation8.01 Ratings7.01 Ratings
Ad deployment9.01 Ratings8.01 Ratings
Display advertising9.01 Ratings8.01 Ratings
Ad display and retargeting segmentation8.01 Ratings8.01 Ratings
Sequence targeting8.01 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Perfect Audience
8.3
1 Ratings
7% above category average
PubMatic
7.8
1 Ratings
0% above category average
Ad dashboards8.01 Ratings7.01 Ratings
Ad performance reports9.01 Ratings8.01 Ratings
Ad conversion tracking9.01 Ratings8.01 Ratings
Ad attribution reporting8.01 Ratings8.01 Ratings
Cross-channel ad management8.01 Ratings8.01 Ratings
Ad forecasting and optimization8.01 Ratings8.01 Ratings
Best Alternatives
Perfect AudiencePubMatic
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Perfect AudiencePubMatic
Likelihood to Recommend
8.0
(1 ratings)
8.0
(2 ratings)
Likelihood to Renew
-
(0 ratings)
1.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Perfect AudiencePubMatic
Likelihood to Recommend
Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
Read full review
PubMatic
PubMatic is well suited for branding campaigns focused on reach and frequency. They are specialists in high-impact formats and have a lot of video inventory. In terms of CTV, they are one of the most advanced players in the industry. I would not recommend it for performance or gaming campaigns that generally need lower CPMs to reach low CPAs
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Pros
Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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PubMatic
  • Lots of CTV inventory
  • Lot of inventory in Tier 1 countries
  • Very good support team
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Cons
Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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PubMatic
  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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Likelihood to Renew
Marin Software
No answers on this topic
PubMatic
We have already cancelled.
Read full review
Usability
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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PubMatic
No answers on this topic
Support Rating
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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PubMatic
No answers on this topic
Alternatives Considered
Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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PubMatic
PubMatic is trying to be the biggest player in the CTV space, and that is why I think the only other player that is in the same category is The Trade Desk. Compared to InMobi and MoPub, which are more focused on banner inventory, their business model and focus are a bit different. I think PubMatic's main disadvantage against AppLovin is that AppLovin has more gaming inventory.
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Return on Investment
Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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PubMatic
  • Increased problem areas
  • Decreased productivity.
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ScreenShots