Perfect Audience vs. Yelp for Business

Perfect Audience

Yelp for Business

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Perfect Audience	Score 8.0 out of 10	N/A	N/A	N/A
Yelp for Business	Score 6.5 out of 10	N/A	Yelp connects people with local businesses, with users contributing approximately 155 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.	N/A

Pricing

Perfect Audience

Yelp for Business

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Perfect Audience	Yelp for Business
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Perfect Audience	Yelp for Business

Features

Perfect Audience

Yelp for Business

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Perfect Audience 8.0 1 Ratings 9% above category average	Yelp for Business - Ratings
Data Transfer	8.01 Ratings	00 Ratings
DSP integration	8.01 Ratings	00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Perfect Audience 8.4 1 Ratings 7% above category average	Yelp for Business - Ratings
Ad campaign creation	8.01 Ratings	00 Ratings
Ad deployment	9.01 Ratings	00 Ratings
Display advertising	9.01 Ratings	00 Ratings
Ad display and retargeting segmentation	8.01 Ratings	00 Ratings
Sequence targeting	8.01 Ratings	00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Perfect Audience 8.3 1 Ratings 7% above category average	Yelp for Business - Ratings
Ad dashboards	8.01 Ratings	00 Ratings
Ad performance reports	9.01 Ratings	00 Ratings
Ad conversion tracking	9.01 Ratings	00 Ratings
Ad attribution reporting	8.01 Ratings	00 Ratings
Cross-channel ad management	8.01 Ratings	00 Ratings
Ad forecasting and optimization	8.01 Ratings	00 Ratings

Best Alternatives
	Perfect Audience	Yelp for Business
Small Businesses	Criteo Commerce Growth Score 8.0 out of 10	Google Business Profile Score 8.2 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	Google Business Profile Score 8.2 out of 10
Enterprises	Criteo Commerce Growth Score 8.0 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Perfect Audience	Yelp for Business
Likelihood to Recommend	8.0 (1 ratings)	2.0 (1 ratings)
Usability	9.0 (1 ratings)	- (0 ratings)
Support Rating	6.0 (1 ratings)	- (0 ratings)

User Testimonials
	Perfect Audience	Yelp for Business
Likelihood to Recommend	Marin Software I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily. Incentivized FK Frank Kermani Operations Manager Read full review	Yelp Our company was one of the top rated businesses for the services that we provide in the area. We cancelled our subscription to promote on Yelp. Yelp deleted A LOT of valid genuine reviews that were left by our customers, that dropped our rating way down in my opinion Verified User Anonymous Read full review
Pros	Marin Software Great to up your inbound marketing game The bulk uploading feature is great and makes it easy to upload numerous ad campaigns Can customize each ad easily Incentivized FK Frank Kermani Operations Manager Read full review	Yelp No answers on this topic
Cons	Marin Software Constantly left Googling how to do things because the system is sometimes confusing Weak native reporting Landing page editor needs work Incentivized FK Frank Kermani Operations Manager Read full review	Yelp No answers on this topic
Usability	Marin Software The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us. Incentivized FK Frank Kermani Operations Manager Read full review	Yelp No answers on this topic
Support Rating	Marin Software The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with. Incentivized FK Frank Kermani Operations Manager Read full review	Yelp No answers on this topic
Alternatives Considered	Marin Software I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability. Incentivized FK Frank Kermani Operations Manager Read full review	Yelp One of the lowest. We have invested in other Marketing businesses. Verified User Anonymous Read full review
Return on Investment	Marin Software The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business. Re-marketing features have been superior to AdWords. Incentivized FK Frank Kermani Operations Manager Read full review	Yelp Reaching new customers in the area Losing customers due to Yelp deleting valid 5 star reviews I believe Verified User Anonymous Read full review
ScreenShots