TrustRadius

Perfect Audience (discontinued) vs. Yelp for Business

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Perfect Audience (discontinued)
Score 8.0 out of 10
N/A
Perfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
Yelp for Business
Score 6.9 out of 10
N/A
Yelp connects people with local businesses, with users contributing approximately 155 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.N/A
Pricing
Perfect Audience (discontinued)Yelp for Business
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Perfect Audience (discontinued)Yelp for Business
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Perfect Audience (discontinued)Yelp for Business
Features
Perfect Audience (discontinued)Yelp for Business
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Perfect Audience (discontinued)
8.0
1 Ratings
9% above category average
Yelp for Business
-
Ratings
Data Transfer8.01 Ratings00 Ratings
DSP integration8.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Perfect Audience (discontinued)
8.4
1 Ratings
7% above category average
Yelp for Business
-
Ratings
Ad campaign creation8.01 Ratings00 Ratings
Ad deployment9.01 Ratings00 Ratings
Display advertising9.01 Ratings00 Ratings
Ad display and retargeting segmentation8.01 Ratings00 Ratings
Sequence targeting8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Perfect Audience (discontinued)
8.3
1 Ratings
7% above category average
Yelp for Business
-
Ratings
Ad dashboards8.01 Ratings00 Ratings
Ad performance reports9.01 Ratings00 Ratings
Ad conversion tracking9.01 Ratings00 Ratings
Ad attribution reporting8.01 Ratings00 Ratings
Cross-channel ad management8.01 Ratings00 Ratings
Ad forecasting and optimization8.01 Ratings00 Ratings
Best Alternatives
Perfect Audience (discontinued)Yelp for Business
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Google Business Profile
Google Business Profile
Score 8.2 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Google Business Profile
Google Business Profile
Score 8.2 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Perfect Audience (discontinued)Yelp for Business
Likelihood to Recommend
8.0
(1 ratings)
2.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Perfect Audience (discontinued)Yelp for Business
Likelihood to Recommend
Discontinued Products
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
Verified User
Anonymous
Read full review
Yelp
Our company was one of the top rated businesses for the services that we provide in the area. We cancelled our subscription to promote on Yelp. Yelp deleted A LOT of valid genuine reviews that were left by our customers, that dropped our rating way down in my opinion
Verified User
Anonymous
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Pros
Discontinued Products
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
Verified User
Anonymous
Read full review
Yelp
No answers on this topic
Cons
Discontinued Products
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
Verified User
Anonymous
Read full review
Yelp
No answers on this topic
Usability
Discontinued Products
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
Verified User
Anonymous
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Yelp
No answers on this topic
Support Rating
Discontinued Products
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
Verified User
Anonymous
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Yelp
No answers on this topic
Alternatives Considered
Discontinued Products
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
Verified User
Anonymous
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Yelp
One of the lowest. We have invested in other Marketing businesses.
Verified User
Anonymous
Read full review
Return on Investment
Discontinued Products
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
Verified User
Anonymous
Read full review
Yelp
  • Reaching new customers in the area
  • Losing customers due to Yelp deleting valid 5 star reviews I believe
Verified User
Anonymous
Read full review
ScreenShots