Pexels vs. Opta by Stats Perform

1. Small businesses with small or non-existent budgets still need assets to create content 2. Individual content makers or freelancers who need stock assets 3. Corporate eLearning wants to modernize and replace all old-fashioned, outdated, brightly lit studio photos with more realistic and relevant imagery that will resonate with modern audiences and learners.

Incentivized

• High-resolution images – Pexels is full of images that are high enough in resolution to look beautiful on their own, but also high quality enough to be combined with other images without distracting pixelization
• Stock videos – other free stock sites are often limited to just images, but Pexels has a wide range of videos available as well, which we use to plus up decks
• Good search functions – while not as robust as some paid sites, Pexels' search functions make it pretty easy to track down what you need
• Licensing – it's very straightforward to know what you can and can't do with a Pexels photo, which protects my company and our clients

Incentivized

• I do think that the library should grow. For example, I was looking for an image of a living room with a fireplace and there were only a few options
• I get tricked sometimes because I see images I want to use but they are from some other company and they are paid
• Improve search understanding for multi-word searches

Incentivized

Pexels is extremely easy to use. Because it integrates with Canva, it makes our workflow smoother. This also saves us a significant amount of time running our business. The interface is also clean and easy to understand and follow, leading to an increase in productivity and much greater efficiency. Overall, this saves us time and money

Incentivized

Pexels has a few unique features that stand out, the most important being a 1-click download from the search results. No need to navigate to another page to find a "download" button. This reduces the time required to find and download an appropriate image. The search results load fast, with lazy loading, so there's no annoying pagination at the bottom. I often travel as I work, and at times my internet connection can be slow or unstable. This kind of feature may seem minor to some users, but when on a slower connection, it makes a big difference. If a search term is too broad, it can recommend related keywords to search for - this helps to find the right image faster.

• Social media campaigns created with photos from Pexels achieves 40% higher engagement vs others.
• Thanks to faster and easier content sourcing provided by Pexels, our campaign generation period has dropped to an average of 4 hours, instead of 2 days.
• Their stock images adorn our offices.... and it's a much lore cheerful space for that reason. Staff are happier, and stay in the office longer.

Incentivized