Piano Activation vs. Powtoon

Piano Composer is well suited to news publishers in particular currently, but in theory this tool could be used by any organisation that relies on a paywall or advertising to generate revenue. Their increasingly powerful segmentation tool would also be very useful to many companies, as you can target particular users very easily or rely on their algorithms to do it for you and learn to optimise over time. I also think that if you have a sales pipeline/funnel that you want to nurture users through, Piano Composer can help you to do that.

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Powtoon is a very capable suite of tools that help a developer create training videos that look way better than they should. I've used it to create fun, attention-getting commercials for new topics, I've used it to enhance what would otherwise be boring step-by-step tutorials, and I've used it to create all manner of "Explainer videos" for all kinds of topics - this is where it EXCELS! In my opinion, its biggest limitations are limits on imported video (max of 90 seconds), which mean that you have to do a lot of extra work to break up and import anything of substantive length. And because it presents your personal library of imported images and audio ONLY sequentially, it's VERY LIMITED in the re-usability of those assets - it's way faster to just import a new instance of an image and audio than to try to find it in your library.

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• Very easy to use interface
• Powerful algorithms to improve targeting
• Great engagement with clients about improvements and future roadmaps

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• Powtoon is very easy to use; no previous experience is needed.
• It has a lot of features (images, backgrounds, videos, sounds, etc.)
• It automatically saves your work
• After you have created your video, you can download it to your computer in different resolutions

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• Acquires companies often and integration of these sometimes cause bugs and outages
• Can be slow to load sometimes
• Any custom work you need done by their developers takes far too long

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• Comparing it to Vyond, it is more time consuming to make videos. The timeline could be easier to understand.
• They recently started upcharging to use some scenes. This has made updating some of my videos challenging as the scenes that were included as part of my plan are now an upgrade to use.
• They don't have a voice over option. I have actually taken some of the videos out of the platform over to Vyond to add voiceover.
• Some items they have introduced, like turning a powerpoint into a video really don't work.

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I have never needed the support feature. As I mentioned, everything was intuitive to me however I have taught myself Adobe, Final Cut and iMovie so most of these programs became intuitive.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Optimizely is a great platform for A/B testing with multiple variants and across a range of devices, browsers etc. What makes Piano Composer different is that you can add tests within your flows - specifying exactly where and why you want things to happen, whilst still building the rest of your experiences around this. The other huge benefit to Piano Composer is that it contains their Customer Segmentation engine and processing this data with their proprietary algorithms, so it is taking everything it knows about your users and including this in the segmentation process, which I think it much more powerful.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Powtoon has the advantage over traditional video editing software in terms of the library of characters and elements that can be easily dragged and dropped onto the canvas. Powtoon is easier to use and has a more intuitive user interface than Vyond.

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• Increased digital subscriptions substantially
• Enables quick and easy testing, which saves lots of time
• Is quite expensive as a tool overall, so you need to balance the benefits to the number of users you have

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We don't have to spend money on traveling to a location to do an actual live shoot.
• I'm spending less time on hand animating videos.
• We used these to create teaser videos for our professional development offerings. I believe because of the captivating graphics, we had a lot more people driven to our site.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info