ReferenceEdge vs. Zuberance

Absolutely the best for managing customer references/ advocacy. Comprehensive functionality and attentive and responsive support model, and they don't charge extra to use value-add functionality, such as the automated check-in on reference status, contacts, etc. They know this field and need thoroughly and have thought of everything. Native to Salesforce streamlined deployment and up-leveled cross-company support, and also were my full partner in educating me on how to use Salesforce reporting, which is a valuable professional advantage.

Incentivized

Zuberance is a web-based system that incentivizes existing customers and increases the number of brand advocates praising your product. It helped to increase the number of customers. They have become our army of advocates, spreading the news about new products, promotions, and more. Zuberance offers companies the opportunity to add testimonials and brand messages to their digital presence. Excellent marketing strategies with good incentives to increase customer loyalty. It is incredibly reliable as advocates are identified not only through word of mouth but also through valid points like emails to customers. Feedback is an absolute breeze. Zuberance provides consultative expertise and guides us in every step. It is very creative, dedicated, and responsive and has a very comprehensive Advocate marketing system.

Incentivized

• Simplifies and streamlines complex matrixed customer information
• Enables strategic engagement through easy access to customer reference accounts, contacts, content, and activities they've participated in as well as are interested in participating in
• Cross-company adoption and visibility through native Salesforce integration
• Load balancing and protection from over-use/ burnout - critical.

Incentivized

• Reporting is first class.
• SEO suggestions are great.
• The interface is easy to use.

Incentivized

• Ability to pre-populate a 'win wire' with deal info from SF. I believe this is being developed now.
• Standard organization of 'attributes' so it's easier to break out that report column into per-attribute columns.
• I like that they have an active Trello board for user suggestions and incorporate requests with each update.

Incentivized

• During the testing, no missing functionality was noticed.
• Nevertheless, consumer advocacy for business demand could have been improved in terms of option availability.
• The rest of what is available is adequate to meet the expectations, however future demands needs would be a future challenge to modify and update the existing internal functionality.

Incentivized

We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a customer reference/ advocacy management platform. And its comprehensive marketing functionality was more than our team needed. ReferenceView was a failure, unfortunately. Way more expensive. limited functionality, and an abysmal support model.

Incentivized

Great platform to use to engage and [communicate] your advocates. Zuberance is the right partner for you if you're right to comment to customers. Zuberance does the heavy lifting, it's on you to figure out your goals and needs as you know [the] customers and work it in the best.

Incentivized

• Faster access to critical customer references
• 360 degree view of customer engagement
• Full visibility through comprehensive pre-built reports

Incentivized

• With Zuberance, we have been able to expand our customer base very positively, which has helped us to achieve sales because we are constantly generating and obtaining new leads.
• In the last quarter of using Zuberance, the results have been promising, showing that our return on investment has increased threefold since the service was introduced.

Incentivized