TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ReferenceEdge

    Score10 out of 10
    N/ASince 2003, Point of Reference has helped companies leverage customer advocates to fuel business growth and fortify brands. They present technology, domain expertise and supplemental staffing solutions that organize and optimize authentic customer voices. Their product ReferenceEdge is a reference management system. Each component addresses a specific program pain point such as recruiting, data maintenance, customer reference lead generation, customer rewards and metrics.

    $4.50

    per month per user

    Zuberance

    Score8.9 out of 10
    N/AZuberance headquartered in San Carlos offers a customer advocacy software platform supporting customer testimonials and reviews, advocate leads and referrals, and community advocacy for supplying a knowledgebase with brand advocate story.N/A
    Pricing
    ReferenceEdgeZuberance
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ReferenceEdgeZuberance
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ReferenceEdgeZuberance
    Considered Both Products
    Point of Reference
    No answer on this topic
    Zuberance
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    ReferenceEdgeZuberance
    Brand Advocacy Tools
    Comparison of Brand Advocacy Tools features of ReferenceEdge and Zuberance
    Feature
    ReferenceEdge
    10.0
    1 Ratings
    41% above category average
    Zuberance
    -
    Ratings
    Referral Management10.01 Ratings00 Ratings
    Rewards Program10.01 Ratings00 Ratings
    Reference Request Automation10.01 Ratings00 Ratings
    Best Alternatives
    ReferenceEdgeZuberance
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Influitive
    Score8 out of 10
    Influitive
    Score8 out of 10
    Enterprises
    Influitive
    Score8 out of 10
    Influitive
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ReferenceEdgeZuberance
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.2
    (5 ratings)
    User Testimonials
    ReferenceEdgeZuberance
    Likelihood to Recommend
    Point of Reference
    Absolutely the best for managing customer references/ advocacy. Comprehensive functionality and attentive and responsive support model, and they don't charge extra to use value-add functionality, such as the automated check-in on reference status, contacts, etc. They know this field and need thoroughly and have thought of everything. Native to Salesforce streamlined deployment and up-leveled cross-company support, and also were my full partner in educating me on how to use Salesforce reporting, which is a valuable professional advantage.
    Incentivized
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    Zuberance
    Zuberance is a web-based system that incentivizes existing customers and increases the number of brand advocates praising your product. It helped to increase the number of customers. They have become our army of advocates, spreading the news about new products, promotions, and more. Zuberance offers companies the opportunity to add testimonials and brand messages to their digital presence. Excellent marketing strategies with good incentives to increase customer loyalty. It is incredibly reliable as advocates are identified not only through word of mouth but also through valid points like emails to customers. Feedback is an absolute breeze. Zuberance provides consultative expertise and guides us in every step. It is very creative, dedicated, and responsive and has a very comprehensive Advocate marketing system.
    Incentivized
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    Pros
    Point of Reference
    • Simplifies and streamlines complex matrixed customer information
    • Enables strategic engagement through easy access to customer reference accounts, contacts, content, and activities they've participated in as well as are interested in participating in
    • Cross-company adoption and visibility through native Salesforce integration
    • Load balancing and protection from over-use/ burnout - critical.
    Incentivized
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    Zuberance
    • Reporting is first class.
    • SEO suggestions are great.
    • The interface is easy to use.
    Incentivized
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    Cons
    Point of Reference
    • Ability to pre-populate a 'win wire' with deal info from SF. I believe this is being developed now.
    • Standard organization of 'attributes' so it's easier to break out that report column into per-attribute columns.
    • I like that they have an active Trello board for user suggestions and incorporate requests with each update.
    Incentivized
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    Zuberance
    • During the testing, no missing functionality was noticed.
    • Nevertheless, consumer advocacy for business demand could have been improved in terms of option availability.
    • The rest of what is available is adequate to meet the expectations, however future demands needs would be a future challenge to modify and update the existing internal functionality.
    Incentivized
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    Alternatives Considered
    Point of Reference
    We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a customer reference/ advocacy management platform. And its comprehensive marketing functionality was more than our team needed. ReferenceView was a failure, unfortunately. Way more expensive. limited functionality, and an abysmal support model.
    Incentivized
    Read full review
    Zuberance
    Great platform to use to engage and [communicate] your advocates. Zuberance is the right partner for you if you're right to comment to customers. Zuberance does the heavy lifting, it's on you to figure out your goals and needs as you know [the] customers and work it in the best.
    Incentivized
    Read full review
    Return on Investment
    Point of Reference
    • Faster access to critical customer references
    • 360 degree view of customer engagement
    • Full visibility through comprehensive pre-built reports
    Incentivized
    Read full review
    Zuberance
    • With Zuberance, we have been able to expand our customer base very positively, which has helped us to achieve sales because we are constantly generating and obtaining new leads.
    • In the last quarter of using Zuberance, the results have been promising, showing that our return on investment has increased threefold since the service was introduced.
    Incentivized
    Read full review
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