PubMatic vs. Roku OneView

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PubMatic
Score 7.0 out of 10
N/A
PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A
Roku OneView
Score 7.9 out of 10
N/A
The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.N/A
Pricing
PubMaticRoku OneView
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PubMaticRoku OneView
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PubMaticRoku OneView
Top Pros

No answers on this topic

Top Cons
Best Alternatives
PubMaticRoku OneView
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
TapClicks
TapClicks
Score 9.2 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
TapClicks
TapClicks
Score 9.2 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PubMaticRoku OneView
Likelihood to Recommend
1.0
(1 ratings)
8.0
(2 ratings)
Likelihood to Renew
1.0
(1 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
PubMaticRoku OneView
Likelihood to Recommend
PubMatic
Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
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Roku, Inc.
Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
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Pros
PubMatic
No answers on this topic
Roku, Inc.
  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
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Cons
PubMatic
  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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Roku, Inc.
  • Website blacklisting
  • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
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Likelihood to Renew
PubMatic
We have already cancelled.
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Roku, Inc.
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
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Support Rating
PubMatic
No answers on this topic
Roku, Inc.
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
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Alternatives Considered
PubMatic
We regret using PubMatic and are happy with our choice to move forward onto a better company.
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Roku, Inc.
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
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Return on Investment
PubMatic
  • Increased problem areas
  • Decreased productivity.
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Roku, Inc.
  • Provided us with accurate and timely data to provide to clients.
  • Enabled us to streamline our process for running PPC ads for over 80 clients.
  • Allowed us to show our ads to households across multiple devices and relevant exchanges.
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ScreenShots