Item: Roku OneView
Rating: 8
Author: Sydney Lovegrove

Overall Satisfaction with Roku OneView (formerly Dataxu)

Use Cases and Deployment Scope

When I was at Haberfeld, I used Dataxu to track PPC campaigns across over 70 different financial services companies. It was used specifically within our digital marketing department which included myself and two others. We worked together to track budgets, KPI's, and campaigns across 6-8 week spans. We also worked together to get new campaigns up and launched every month. Dataxu made it easy to run multiple campaigns at once while also comparing the data across the board.

Pros and Cons

Pros

Integration across devices
Implementation
Reporting

Cons

Website blacklisting
Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.

Return on Investment

Provided us with accurate and timely data to provide to clients.
Enabled us to streamline our process for running PPC ads for over 80 clients.
Allowed us to show our ads to households across multiple devices and relevant exchanges.

Alternatives Considered

Google Ads (formerly AdWords)

Dataxu ClearSight has great features to make your campaigns specific and hit desired objectives. For my experience, it has been great for allowing us to streamline our process for getting PPC up, running, and monitoring.

Key Insights

Do you think Roku OneView delivers good value for the price?

Yes

Are you happy with Roku OneView's feature set?

Yes

Did Roku OneView live up to sales and marketing promises?

Yes

Did implementation of Roku OneView go as expected?

Yes

Would you buy Roku OneView again?

Yes

Other Software Used

Google Ads (formerly AdWords), Facebook for Business

Likelihood to Recommend

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.

Roku OneView (formerly Dataxu) Support

Support Rating

At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.

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