Name: Roku OneView
Rating: 8 (6 reviews)
Author: Roku, Inc.

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Text Editors

Development

Alumni Management

School Management

Education

Business Intelligence (BI)

Business Process Management (BPM)

Collaboration

Contract Management

Facility Management

Meeting Management

PDF Editors

Supply Chain Management

Workflow

Enterprise

Accounting

Cryptocurrency Wallets

Hedge Fund

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Pay Equity

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Storage

Complex Event Processing

Converged Infrastructure

Custom Software Development Services

Data Masking

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Network Traffic Analysis (NTA)

NoSQL Databases

Storage Management

Time Series Databases

Unified Communications Monitoring

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Contest Management

Creative Collaboration

Email Deliverability

Email Marketing

Marketing Automation

Product Information Management (PIM)

Product Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

eCommerce Analytics

Sales

Data-Centric Audit Protection (DCAP)

Intrusion Detection

Operational Technology (OT) Security

Security

3D Modeling

Clinical Data Management

Computer-Aided Design (CAD)

Investment Portfolio Management

Municipal

Simulation

Travel Agency

Vertical-Specific

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Leader in the OTT space: Users consistently found the OneView platform to be a leader in the OTT space, with many reviewers praising its success in their OTT campaigns. They highlighted that OneView offers advanced features and capabilities specifically designed for OTT advertising, allowing them to reach highly engaged audiences on streaming platforms effectively.

One-stop shop for advertising needs: Many users appreciated that Dataxu is a one-stop shop, offering everything from OTT to display to contextual targeting to DOOH. This comprehensive range of advertising options allows users to execute integrated campaigns across multiple channels without needing to use different platforms or tools. It streamlines their workflow and saves time by providing all the necessary resources within one platform.

Flexible and user-friendly platform: Users praised DataXu's flexibility compared to other DSPs and its user-friendly nature. They found it easy to navigate through the platform, set up campaigns, and pull reports. The intuitive interface and drag-and-drop functionality make it simple for users to add or remove features from their campaigns. Additionally, they appreciated how DataXu allows for customization based on individual campaign objectives and target audience preferences. Its ease of use eliminates unnecessary complexities typically associated with programmatic media buying, enabling users to optimize their ad efforts efficiently.

Users recommend the following:

1. Take advantage of OneView to better manage and optimize campaigns across channels.

2. Pay close attention to the setup process as there are many customization options available for campaign targeting. Experimenting with different algorithms and audiences can lead to improved results.

3. Consider exploring other DSP options alongside DataXu to find a more intuitive user interface and optimization tracking features that may better suit specific business needs.

In general, users appreciate DataXu's strengths in areas such as OTT, programmatic advertising, customer support, and fraud protection. They also recognize the platform's learning curve and recommend it for businesses with sufficient resources to handle its complexity.

DataXu is a versatile programmatic advertising platform that has proven to be effective across various use cases. Users have reported higher success rates in targeting confined geos, events, and political offices, making DataXu an excellent choice for localized campaigns. The platform streamlines display channel management by allowing users to upload creative content and choose granular targeting options, while its retargeting feature helps reach site visitors. With impressive impressions and cost-per-thousand CPM rates, DataXu is particularly useful for brand awareness campaigns in the automotive space.

One of the significant advantages of DataXu is its ability to deliver a positive return on investment ROI and lower cost per acquisition CPA for users. Additionally, the platform's comprehensive data and audience segments allow users to reach larger targeted audiences and improve overall brand awareness. DataXu's DSP offers an intuitive interface that enables users to manage all campaigns in one place seamlessly. However, it is worth noting that programmatic out-of-home OOH campaigns are not currently supported by DataXu.

Users appreciate the platform's bid price diagnostic reports and cruise control feature, which have helped achieve lower CPMs and provide valuable insights for campaign optimization. Another strength of DataXu lies in its extensive range of targeting options and products for programmatic advertising, making it a versatile tool for marketers. Customers have praised DataXu's customer success team for providing hands-on training and support throughout the campaign process. Overall, DataXu has proven to be a reliable partner in delivering improved campaign performance, better ROI, and more efficient media buying for a variety of industries and use cases.

The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

Select

Prime

Ultimate

Adobe Marketo Engage

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Starter

Free

HubSpot Marketing Hub

Roku OneView

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

Likelihood to Recommend

Likelihood to Renew

Support Rating

Roku, Inc.

Digital Media Assistant

Dataxu ClearSight 2020-08-25 09:19:04

DataXu 2014-05-16 07:26:43

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Monthly basis

Hard to track

Hard to navigate

Setting up

Difficult to read

Setting up campaigns

Read and understand

Rather than creating

Online platform

Set up

Specific details

Reliable data

Home

Marketing Analytics Tools

When I was at Haberfeld, I used Dataxu to track PPC campaigns across over 70 different financial services companies. It was used specifically within our digital marketing department which included myself and two others. We worked together to track budgets, KPI's, and campaigns across 6-8 week spans. We also worked together to get new campaigns up and launched every month. Dataxu made it easy to run multiple campaigns at once while also comparing the data across the board.

Integration across devices
Implementation
Reporting

Website blacklisting
Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.

Provided us with accurate and timely data to provide to clients.
Enabled us to streamline our process for running PPC ads for over 80 clients.
Allowed us to show our ads to households across multiple devices and relevant exchanges.

Google Ads (formerly AdWords), Facebook for Business

As part of the creative services department, we use DataXu as an ad serving platform for our clients; it is one of a few different options that we utilize depending on the client's needs.

The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.

Customer Support takes quite a long time to respond to emails. Frequently, time is of the essence and we need quick answers.
Getting creatives re-worked and approved by the platform is tedious. There are times we choose another platform while waiting to hear back from DataXu because we need to start serving creatives right away. We are given JPG and SWF ads by our clients and it takes quite a while to get them reformatted by DataXu Support.
Many of our clients have smaller-than-average budgets and DataXu works better for markets with larger budgets. I wish this wasn't the case.

Google Tag Manager,AdWords,Google Analytics,Simpli.Fi

Roku OneView
Formerly Dataxu

Overview

What is Roku OneView?