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Roku OneView

Roku OneView
Formerly Dataxu


What is Roku OneView?

The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can…

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Recent Reviews

TrustRadius Insights

DataXu is a versatile programmatic advertising platform that has proven to be effective across various use cases. Users have reported …
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What is Roku OneView?

The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including…

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Roku OneView?

Roku OneView Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

DataXu is a versatile programmatic advertising platform that has proven to be effective across various use cases. Users have reported higher success rates in targeting confined geos, events, and political offices, making DataXu an excellent choice for localized campaigns. The platform streamlines display channel management by allowing users to upload creative content and choose granular targeting options, while its retargeting feature helps reach site visitors. With impressive impressions and cost-per-thousand CPM rates, DataXu is particularly useful for brand awareness campaigns in the automotive space.

One of the significant advantages of DataXu is its ability to deliver a positive return on investment ROI and lower cost per acquisition CPA for users. Additionally, the platform's comprehensive data and audience segments allow users to reach larger targeted audiences and improve overall brand awareness. DataXu's DSP offers an intuitive interface that enables users to manage all campaigns in one place seamlessly. However, it is worth noting that programmatic out-of-home OOH campaigns are not currently supported by DataXu.

Users appreciate the platform's bid price diagnostic reports and cruise control feature, which have helped achieve lower CPMs and provide valuable insights for campaign optimization. Another strength of DataXu lies in its extensive range of targeting options and products for programmatic advertising, making it a versatile tool for marketers. Customers have praised DataXu's customer success team for providing hands-on training and support throughout the campaign process. Overall, DataXu has proven to be a reliable partner in delivering improved campaign performance, better ROI, and more efficient media buying for a variety of industries and use cases.

Users recommend the following:

  1. Take advantage of OneView to better manage and optimize campaigns across channels.

  2. Pay close attention to the setup process as there are many customization options available for campaign targeting. Experimenting with different algorithms and audiences can lead to improved results.

  3. Consider exploring other DSP options alongside DataXu to find a more intuitive user interface and optimization tracking features that may better suit specific business needs.

In general, users appreciate DataXu's strengths in areas such as OTT, programmatic advertising, customer support, and fraud protection. They also recognize the platform's learning curve and recommend it for businesses with sufficient resources to handle its complexity.

Attribute Ratings


(1-2 of 2)
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Sydney Lovegrove | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
When I was at Haberfeld, I used Dataxu to track PPC campaigns across over 70 different financial services companies. It was used specifically within our digital marketing department which included myself and two others. We worked together to track budgets, KPI's, and campaigns across 6-8 week spans. We also worked together to get new campaigns up and launched every month. Dataxu made it easy to run multiple campaigns at once while also comparing the data across the board.
  • Integration across devices
  • Implementation
  • Reporting
  • Website blacklisting
  • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
  • Provided us with accurate and timely data to provide to clients.
  • Enabled us to streamline our process for running PPC ads for over 80 clients.
  • Allowed us to show our ads to households across multiple devices and relevant exchanges.
Dataxu ClearSight has great features to make your campaigns specific and hit desired objectives. For my experience, it has been great for allowing us to streamline our process for getting PPC up, running, and monitoring.
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
Score 7 out of 10
Vetted Review
Verified User
As part of the creative services department, we use DataXu as an ad serving platform for our clients; it is one of a few different options that we utilize depending on the client's needs.
  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
  • Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
  • Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
  • Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.
For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.
  • Customer Support takes quite a long time to respond to emails. Frequently, time is of the essence and we need quick answers.
  • Getting creatives re-worked and approved by the platform is tedious. There are times we choose another platform while waiting to hear back from DataXu because we need to start serving creatives right away. We are given JPG and SWF ads by our clients and it takes quite a while to get them reformatted by DataXu Support.
  • Many of our clients have smaller-than-average budgets and DataXu works better for markets with larger budgets. I wish this wasn't the case.
  • Google Tag Manager,AdWords,Google Analytics,Simpli.Fi
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize.
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting.
Not Sure
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