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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PubMatic

    Score5 out of 10
    N/APubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A

    WideOrbit

    Score6 out of 10
    N/AWideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A
    Pricing
    PubMaticWideOrbit
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    PubMaticWideOrbit
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    PubMaticWideOrbit
    Ad Network Integration
    Comparison of Ad Network Integration features of PubMatic and WideOrbit
    Feature
    PubMatic
    -
    Ratings
    WideOrbit
    7.0
    1 Ratings
    5% below category average
    Data Transfer00 Ratings7.01 Ratings
    DSP integration00 Ratings7.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of PubMatic and WideOrbit
    Feature
    PubMatic
    -
    Ratings
    WideOrbit
    7.8
    2 Ratings
    1% below category average
    Ad deployment00 Ratings7.02 Ratings
    Display advertising00 Ratings8.01 Ratings
    Ad display and retargeting segmentation00 Ratings8.01 Ratings
    Sequence targeting00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of PubMatic and WideOrbit
    Feature
    PubMatic
    -
    Ratings
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Ad dashboards00 Ratings8.01 Ratings
    Ad performance reports00 Ratings10.02 Ratings
    Ad conversion tracking00 Ratings6.01 Ratings
    Ad attribution reporting00 Ratings7.01 Ratings
    Cross-channel ad management00 Ratings6.02 Ratings
    Ad forecasting and optimization00 Ratings10.02 Ratings
    Best Alternatives
    PubMaticWideOrbit
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PubMaticWideOrbit
    Likelihood to Recommend
    5.0
    (1 ratings)
    10.0
    (3 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    PubMaticWideOrbit
    Likelihood to Recommend
    PubMatic
    Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
    Read full review
    WideOrbit
    I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
    Incentivized
    Read full review
    Pros
    PubMatic
    No answers on this topic
    WideOrbit
    • Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
    • It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
    • Very user friendly and efficient to use.
    • The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
    Incentivized
    Read full review
    Cons
    PubMatic
    • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
    • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
    • Don't place blame where blame isn't warranted.
    • Knowing the terminology you're speaking about well before you have a conference call.
    Read full review
    WideOrbit
    • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
    • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
    • offer a monthly calendar of training opportunities like Nielsen offers
    Incentivized
    Read full review
    Likelihood to Renew
    PubMatic
    We have already cancelled.
    Read full review
    WideOrbit
    No answers on this topic
    Alternatives Considered
    PubMatic
    We regret using PubMatic and are happy with our choice to move forward onto a better company.
    Read full review
    WideOrbit
    I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
    Incentivized
    Read full review
    Return on Investment
    PubMatic
    • Increased problem areas
    • Decreased productivity.
    Read full review
    WideOrbit
    • The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
    Incentivized
    Read full review
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