GroundTruth vs. Qujam

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GroundTruth
Score 6.2 out of 10
N/A
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.N/A
Qujam
Score 0.0 out of 10
N/A
Qujam is a self-serve, do-it-yourself (DIY) geofence advertising platform that allows businesses and marketing agencies to launch location-based digital ad campaigns. Users can draw custom virtual boundaries around precise physical locations on a map to target audiences with programmatic display and video ads on mobile and desktop devices. Product Description: Overview: Qujam is engineered specifically to make location-based programmatic…N/A
Pricing
GroundTruthQujam
Editions & Modules
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Offerings
Pricing Offerings
GroundTruthQujam
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GroundTruthQujam
Considered Both Products
GroundTruth
Chose GroundTruth
GroundTruth was recommended to us by a vendor and was the only product we evaluated
Chose GroundTruth
The customisable pricing of GroudTruth as per the campaigns size and frequency made us choose it. This helped optimise the cost for us. GroundTruth was referred to us by some consultants. So positive word of mouth was there. GrondTruth business team was easily approachable and …
Qujam

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Best Alternatives
GroundTruthQujam
Small Businesses
Google AdMob
Google AdMob
Score 5.9 out of 10
Google Business Profile
Google Business Profile
Score 8.3 out of 10
Medium-sized Companies
Yahoo Ads
Yahoo Ads
Score 7.7 out of 10
Google Business Profile
Google Business Profile
Score 8.3 out of 10
Enterprises
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10

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All AlternativesView all alternativesView all alternatives
User Ratings
GroundTruthQujam
Likelihood to Recommend
8.6
(0 ratings)
-
(0 ratings)
User Testimonials
GroundTruthQujam
Likelihood to Recommend
Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion.
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Pros
  • Excellent CPM
  • Optimizes delivery when given multiple creatives
  • Good customer service
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Cons
  • There is a learning curve to GroundTruth. The UI/UX can be improved further
  • Bounce rates are high due to mobile only campaigns
  • Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.
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Alternatives Considered
GroundTruth was recommended to us by a vendor and was the only product we evaluated
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Return on Investment
  • We can take on more clients because of the ease of use for GroundTruth
  • We can have multiple users
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ScreenShots

Qujam Screenshots

Screenshot of First step in campaign setupScreenshot of Live reporting dashboardScreenshot of Flight dates and budget setup step