ResponsePoint vs. TechTarget Lead Generation

ResponsePoint works great when you’re trying to reach senior B2B decision-makers and need more than just basic lead gen. It helped us re-engage cold accounts and improve our pipeline conversion rate. You may have to define your audience or have your strengths and target personas in place when you approach ResponsePoint. In either case, they will help you figure out solutions for you.

I think it’s a great way to enrich your database with new leads without the overhead for smaller teams. That being said I think there is room for improvement in reducing the time it takes to get campaigns up and running.

Incentivized

• Identifying serious prospects which saves us a lot of time by helping us focus on the leads that matter most.
• Personalized outreach that really connects and has helped us get in touch with decision-makers who are usually hard to reach and much more likely to respond.
• Reviving cold or lost accounts by re-engaging accounts that had gone cold or been missed earlier and warm up these contacts, turning dormant leads into active conversations and new opportunities for us.

• Identifying accounts that match our audience
• Customer support
• Content syndication
• Lead information

Incentivized

• More onboarding tutorials to help new users get comfortable quickly.
• Slightly faster load times in some areas for a smoother experience.
• Additional template options for outreach messages to save time.

• Easier workflow
• Less lead time

Incentivized

Excellent partners in our demand generation programs and have supported us immensely in our prioritization efforts saving hours of work and $ spent on advertising.

I think these two tools are both great ways to diversify your database without draining internal resources. We did get more nurtured leads from our other vendor so it’s hard to compare.

Incentivized

• In just the first 90 days, we saw a 32% increase in qualified meetings
• Their ABM re-engagement strategy also helped revive several cold accounts one of which is now a $1.2M opportunity in late-stage pipeline.
• On top of that, their dashboards gave our marketing and sales teams a single view, cutting reporting time by over 40%.

• Diversified lead flow
• Increase in meetings completed

Incentivized