New approach to traditional ABM led to improved Pipeline for us

In our organization, we rely on ResponsePoint to better identify and connect with the most promising accounts. The platform helps us target prospects showing real buying interest, so we're not wasting time on leads that aren't ready. It’s really helped us solve two main problems: avoiding wasted effort on unqualified leads and filling gaps in our pipeline from buyers who had gone cold or gotten lost. Overall, it’s become a vital part of how we generate demand and drive revenue, helping us generate more quality leads and close deals more quickly.