Resulticks-mCloud

• Intuitive and simple UI that needs no training
• Effective campaign setup & administration
• Near real-time view of the segment list
• Pre, During and Post campaign analytics using big data
• Multi-Dimensional campaign and user propensity based communication
• Single version of Campaign outcomes across all channels
• Robust product roadmap and periodic enhancements
• Seamless Inhouse to SAAS migration & integration
• Product Plugin architecture that enables smooth integration to third party products and data sources
• Industry standard security protocol and data encryption support
• Statistical Modeling and Machine learning

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• API Connections to Paid Media
• In Store beacon integration
• Federated workflows
• App store for API – Third party developer support

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• First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
• First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
• Has made a difference in retention campaigns based on it’s interface to the billing analytics system
• Can accurately measure cost per lead to engagement and conversion
• Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
• Faster adoption to the marketing department on a self service basis with less IT involvement.

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