Resulticks-mCloud

Likelihood to Recommend

True Omnichannel support (no need to massage data during / post campaign)
Support to Machine learning
Support to multiple statistical models
Near real time segmentation analysis

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Mani Gopalarathinam

Head of Technology / Head of Innovation

XchangingOutsourcing/Offshoring, 5001-10,000 employees

View all 2 answers on this topic

Feature Rating Comparison

Resulticks-mCloud

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Resulticks-mCloud

Lead nurturing

Data quality management

Resulticks-mCloud

Calendaring

Event/webinar marketing

Resulticks-mCloud

Social sharing and campaigns

Social profile integration

Resulticks-mCloud

Dashboards

Standard reports

Custom reports

Resulticks-mCloud

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Simple account and campaign setup mechanisms
End-to-end tracking on conversion with personalized URLs
Multi-dimensional campaigns that allow follow-up communication using multiple channels

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Rangan Varadan

CEO

MicroGraamFinancial Services, 1-10 employees

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Cons

API Connections to Paid Media
In Store beacon integration
Federated workflows
App store for API – Third party developer support

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Mani Gopalarathinam

Head of Technology / Head of Innovation

XchangingOutsourcing/Offshoring, 5001-10,000 employees

View all 2 answers on this topic

Usability

Resulticks-mCloud 8.2

Based on 1 answer

The UI and visualise toons are very intuitive and do not require interpretation

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Mani Gopalarathinam

Head of Technology / Head of Innovation

XchangingOutsourcing/Offshoring, 5001-10,000 employees

View all 1 answers on this topic

Alternatives Considered

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.

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Rangan Varadan

CEO

MicroGraamFinancial Services, 1-10 employees

View all 2 answers on this topic

Return on Investment

Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
Accurate conversion tracking across channels

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Rangan Varadan

CEO

MicroGraamFinancial Services, 1-10 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

5000-22000*

* per installation

Rating Summary

Resulticks-mCloud

Likelihood to Recommend

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Lead nurturing

Data quality management

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros