Overall Satisfaction with Resulticks-mCloud
We as a global system integrator have used Resulticks for some of our major customers as a key omni channel campaign tool (e.g. Telco). It solves the following problems for our customers:
- A central campaign tool that takes care of customer acquisition, retention and trigger based communication.
- A cleansed repository of segmented data that is readily available for any campaigns.
- Analytics tool that enables propensity modeling, engagement and conversion management and ROI calculation engine.
- Augmentation of customer / prospect data.
- Intuitive and simple UI that needs no training
- Effective campaign setup & administration
- Near real-time view of the segment list
- Pre, During and Post campaign analytics using big data
- Multi-Dimensional campaign and user propensity based communication
- Single version of Campaign outcomes across all channels
- Robust product roadmap and periodic enhancements
- Seamless Inhouse to SAAS migration & integration
- Product Plugin architecture that enables smooth integration to third party products and data sources
- Industry standard security protocol and data encryption support
- Statistical Modeling and Machine learning
- API Connections to Paid Media
- In Store beacon integration
- Federated workflows
- App store for API – Third party developer support
- First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
- First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
- Has made a difference in retention campaigns based on it’s interface to the billing analytics system
- Can accurately measure cost per lead to engagement and conversion
- Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
- Faster adoption to the marketing department on a self service basis with less IT involvement.
- Adobe Marketing Cloud,Marketo Marketing Automation,Salesforce Marketing Cloud Email
Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
- True Omnichannel support (no need to massage data during / post campaign)
- Support to Machine learning
- Support to multiple statistical models
- Near real time segmentation analysis
Resulticks Feature Ratings
7 - Marketing and Analytics
3 - Mostly marketing functional people with one with data experience. No technical support involved in house