A futuristic platform for marketing
Updated November 12, 2015

A futuristic platform for marketing

Mani Gopalarathinam | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

3.0

Modules Used

  • Administration, Recipients, Campaign, Big-Data Analytics

Overall Satisfaction with Resulticks-mCloud

We as a global system integrator have used Resulticks for some of our major customers as a key omni channel campaign tool (e.g. Telco). It solves the following problems for our customers:

  1. A central campaign tool that takes care of customer acquisition, retention and trigger based communication.
  2. A cleansed repository of segmented data that is readily available for any campaigns.
  3. Analytics tool that enables propensity modeling, engagement and conversion management and ROI calculation engine.
  4. Augmentation of customer / prospect data.

Pros

  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning

Cons

  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
  • Adobe Marketing Cloud,Marketo Marketing Automation,Salesforce Marketing Cloud Email
Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis

Resulticks Feature Ratings

9.2
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
10
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Data quality management
9
9.5
Calendaring
10
Event/webinar marketing
9
9.5
Social sharing and campaigns
9
Social profile integration
10
8.3
Dashboards
9
Standard reports
9
Custom reports
7
8.0
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

Using Resulticks-mCloud

7 - Marketing and Analytics
3 - Mostly marketing functional people with one with data experience. No technical support involved in house

Using Resulticks-mCloud

The UI and visualise toons are very intuitive and do not require interpretation

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