MicroGraam
June 18, 2015
MicroGraam
Score 7 out of 10
Vetted Review
Verified User
Software Version
3.0
Modules Used
- All
Overall Satisfaction with Resulticks-mCloud
Resulticks is being used by our sales and marketing department
for our marketing communication program catering to both our prospects and
existing investor bases.
As a player in the micro-loan sector with a focus on rural
empowerment, our challenge has been, first to create awareness amongst the
right audience segments, inside and outside the country. Secondly, it requires
a certain level of sophistication in approach to be able to convince these
audiences to join in for collective growth.
With Resulticks’ model built around audience segmentation and
targeting, as well as its ability to track communications end-to-end on every campaign,
we are able to see a steady growth in traction and a marked increase in
market awareness.
- Simple account and campaign setup mechanisms
- End-to-end tracking on conversion with personalized URLs
- Multi-dimensional campaigns that allow follow-up communication using multiple channels
- Does not have direct API connections to Paid Media.
- Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
- Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
- Accurate conversion tracking across channels
- MailChimp,ContactCentre
Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.