MicroGraam
June 18, 2015

MicroGraam

Rangan Varadan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

3.0

Modules Used

  • All

Overall Satisfaction with Resulticks-mCloud

Resulticks is being used by our sales and marketing department
for our marketing communication program catering to both our prospects and
existing investor bases.



As a player in the micro-loan sector with a focus on rural
empowerment, our challenge has been, first to create awareness amongst the
right audience segments, inside and outside the country. Secondly, it requires
a certain level of sophistication in approach to be able to convince these
audiences to join in for collective growth.



With Resulticks’ model built around audience segmentation and
targeting, as well as its ability to track communications end-to-end on every campaign,
we are able to see a steady growth in traction and a marked increase in
market awareness.

  • Simple account and campaign setup mechanisms
  • End-to-end tracking on conversion with personalized URLs
  • Multi-dimensional campaigns that allow follow-up communication using multiple channels
  • Does not have direct API connections to Paid Media.
  • Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
  • Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
  • Accurate conversion tracking across channels
  • MailChimp,ContactCentre
Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.
It is well suited for:
• • Using multiple channels for triggered follow-on communications
• • Tracking of user response on communications right up to conversion
• • Single, summary view of customer interactions showing emerging propensities for specific types of communications, channels and campaigns

Resulticks Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
7
Automated sales alerts and tasks
Not Rated
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
7
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7