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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FOCUS by Reynolds and Reynolds

    Score7.5 out of 10
    N/AFOCUS, by Reynolds and Reynolds, is a CRM that identifies the most profitable activities for salespeople and serving them up. It ensures sales processes are followed, and that users can manage every customer interaction as it happens.N/A

    Salesforce Data 360

    Score8.5 out of 10
    N/ASalesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.

    $108,000

    per year per org

    Pricing
    FOCUS by Reynolds and ReynoldsSalesforce Data 360
    Editions & Modules
    No answers on this topic
    Data Cloud for Marketing
    $108000
    per year per org
    Offerings
    Pricing Offerings
    FOCUS by Reynolds and ReynoldsSalesforce Data 360
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FOCUS by Reynolds and ReynoldsSalesforce Data 360
    Considered Both Products
    The Reynolds and Reynolds Company
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    12 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    11 Answers
    Features
    FOCUS by Reynolds and ReynoldsSalesforce Data 360
    Sales Force Automation
    Comparison of Sales Force Automation features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    1.3
    1 Ratings
    143% below category average
    Salesforce Data 360
    -
    Ratings
    Customer data management / contact management2.01 Ratings00 Ratings
    Workflow management1.01 Ratings00 Ratings
    Territory management2.01 Ratings00 Ratings
    Opportunity management2.01 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)1.01 Ratings00 Ratings
    Contract management1.01 Ratings00 Ratings
    Quote & order management1.01 Ratings00 Ratings
    Interaction tracking1.01 Ratings00 Ratings
    Channel / partner relationship management1.01 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    2.0
    1 Ratings
    118% below category average
    Salesforce Data 360
    -
    Ratings
    Case management3.01 Ratings00 Ratings
    Call center management2.01 Ratings00 Ratings
    Help desk management1.01 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    1.0
    1 Ratings
    154% below category average
    Salesforce Data 360
    -
    Ratings
    Lead management1.01 Ratings00 Ratings
    Email marketing1.01 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    5.0
    1 Ratings
    42% below category average
    Salesforce Data 360
    -
    Ratings
    Task management6.01 Ratings00 Ratings
    Billing and invoicing management1.01 Ratings00 Ratings
    Reporting8.01 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    3.7
    1 Ratings
    70% below category average
    Salesforce Data 360
    -
    Ratings
    Forecasting2.01 Ratings00 Ratings
    Pipeline visualization1.01 Ratings00 Ratings
    Customizable reports8.01 Ratings00 Ratings
    Customization
    Comparison of Customization features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    1.0
    1 Ratings
    154% below category average
    Salesforce Data 360
    -
    Ratings
    Custom fields1.01 Ratings00 Ratings
    Custom objects1.01 Ratings00 Ratings
    Scripting environment1.01 Ratings00 Ratings
    API for custom integration1.01 Ratings00 Ratings
    Security
    Comparison of Security features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    4.0
    1 Ratings
    71% below category average
    Salesforce Data 360
    -
    Ratings
    Single sign-on capability3.01 Ratings00 Ratings
    Role-based user permissions5.01 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    1.0
    1 Ratings
    153% below category average
    Salesforce Data 360
    -
    Ratings
    Social data1.01 Ratings00 Ratings
    Social engagement1.01 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    1.0
    1 Ratings
    153% below category average
    Salesforce Data 360
    -
    Ratings
    Marketing automation1.01 Ratings00 Ratings
    Compensation management1.01 Ratings00 Ratings
    Platform
    Comparison of Platform features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    1.0
    1 Ratings
    154% below category average
    Salesforce Data 360
    -
    Ratings
    Mobile access1.01 Ratings00 Ratings
    Data Source Connection
    Comparison of Data Source Connection features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    -
    Ratings
    Salesforce Data 360
    8.0
    9 Ratings
    5% below category average
    Connect to traditional data sources00 Ratings8.19 Ratings
    Connecto to Big Data and NoSQL00 Ratings7.86 Ratings
    Data Transformations
    Comparison of Data Transformations features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    -
    Ratings
    Salesforce Data 360
    7.9
    10 Ratings
    3% below category average
    Simple transformations00 Ratings8.810 Ratings
    Complex transformations00 Ratings7.010 Ratings
    Data Modeling
    Comparison of Data Modeling features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    -
    Ratings
    Salesforce Data 360
    7.8
    10 Ratings
    2% below category average
    Data model creation00 Ratings8.310 Ratings
    Metadata management00 Ratings7.89 Ratings
    Business rules and workflow00 Ratings8.010 Ratings
    Collaboration00 Ratings7.710 Ratings
    Testing and debugging00 Ratings7.510 Ratings
    Data Governance
    Comparison of Data Governance features of FOCUS by Reynolds and Reynolds and Salesforce Data 360
    Feature
    FOCUS by Reynolds and Reynolds
    -
    Ratings
    Salesforce Data 360
    7.0
    10 Ratings
    14% below category average
    Integration with data quality tools00 Ratings7.510 Ratings
    Integration with MDM tools00 Ratings6.48 Ratings
    Best Alternatives
    FOCUS by Reynolds and ReynoldsSalesforce Data 360
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    Score10 out of 10
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    Score10 out of 10
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    Kintone
    Score9.7 out of 10
    IBM InfoSphere Information Server
    Score10 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
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    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FOCUS by Reynolds and ReynoldsSalesforce Data 360
    Likelihood to Recommend
    1.0
    (1 ratings)
    8.2
    (12 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (1 ratings)
    Usability
    1.0
    (1 ratings)
    8.2
    (12 ratings)
    Support Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FOCUS by Reynolds and ReynoldsSalesforce Data 360
    Likelihood to Recommend
    The Reynolds and Reynolds Company
    It works because it's the only thing we have to use however Reynolds does not work well with others, I.E., third-party vendors, etc. When it's up for renewal I will strongly suggest we switch
    Incentivized
    Read full review
    Salesforce
    Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
    Incentivized
    Read full review
    Pros
    The Reynolds and Reynolds Company
    • Daily work plan
    • Detailed reports
    Incentivized
    Read full review
    Salesforce
    • Allows use to bring external data into Salesforce as zero-copy
    • Is able to present data using standard Salesforce reports familiar to our users
    • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
    Incentivized
    Read full review
    Cons
    The Reynolds and Reynolds Company
    • Sometimes you cannot see the calls on the customer profile
    • In my opinion, it is not easy to use
    • I think the reporting can be overwhelming for some
    • From experience, the appointments do not show up in the daily work plan
    Incentivized
    Read full review
    Salesforce
    • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
    • CI/CD can be improved, that looks a difficult and hard
    • Also sandbox comes with many limitation so very hard to replicate production like environment to test
    Incentivized
    Read full review
    Usability
    The Reynolds and Reynolds Company
    I think overall it's not a good platform
    Incentivized
    Read full review
    Salesforce
    Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
    Incentivized
    Read full review
    Support Rating
    The Reynolds and Reynolds Company
    Support is phenomenal however they have a ton of practice because people need to call them so often
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Alternatives Considered
    The Reynolds and Reynolds Company
    We have always used Reynolds however I have seen other CRMs that are more user friendly
    Incentivized
    Read full review
    Salesforce
    we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
    Incentivized
    Read full review
    Return on Investment
    The Reynolds and Reynolds Company
    • Slows people down trying to learn it
    • Every option in there costs more money so the executives do not want to pay for things such as click to call
    Incentivized
    Read full review
    Salesforce
    • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
    • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
    • I like that you can even see customer info from other agents making it nice to compare and try and pass others
    • Makes the customers journey smooth sailing because everything is in one place
    Incentivized
    Read full review
    ScreenShots