Item: FOCUS by Reynolds and Reynolds
Rating: 1
Author: Mary Farris

Use Cases and Deployment Scope

I train other employees and use Focus myself daily.
Focus is a CRM that retains all customer information.

Pros and Cons

Daily work plan
Detailed reports

Sometimes you cannot see the calls on the customer profile
In my opinion, it is not easy to use
I think the reporting can be overwhelming for some
From experience, the appointments do not show up in the daily work plan

Return on Investment

Slows people down trying to learn it
Every option in there costs more money so the executives do not want to pay for things such as click to call

Alternatives Considered

We have always used Reynolds however I have seen other CRMs that are more user friendly.

Key Insights

Do you think FOCUS by Reynolds and Reynolds delivers good value for the price?

Are you happy with FOCUS by Reynolds and Reynolds's feature set?

Did FOCUS by Reynolds and Reynolds live up to sales and marketing promises?

Did implementation of FOCUS by Reynolds and Reynolds go as expected?

Would you buy FOCUS by Reynolds and Reynolds again?

Other Software Used

Conversica

Usability

I think overall it's not a good platform

Support Rating

Support is phenomenal however they have a ton of practice because people need to call them so often.

Likelihood to Recommend

It works because it's the only thing we have to use however Reynolds does not work well with others, I.E., third-party vendors, etc. When it's up for renewal I will strongly suggest we switch.

I would not recommend any Reynolds products to anyone

Overall Satisfaction with FOCUS by Reynolds and Reynolds