Right On Interactive

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Right On Interactive	Score 4.1 out of 10	Mid-Size Companies (51-1,000 employees)	ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…	$500 up to 2 users, up to 10,000 contacts

Pricing

Editions & Modules

Outreach: $500
up to 2 users, up to 10,000 contacts
Engagement: $900
up to 5 users, up to 10,000 contacts
Lifecycle Marketing: $1,400
up to 10 users, up to 10,000 contacts

Offerings

Pricing Offerings
Right On Interactive
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

No setup fee

Additional Details

All contracts are annual

More Pricing Information

Community Pulse
	Right On Interactive

Features

Right On Interactive

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Right On Interactive 7.0 1 Ratings 9% below category average
WYSIWYG email editor	7.01 Ratings
Landing pages	6.01 Ratings
Email deliverability reporting	7.01 Ratings
Triggered drip sequences	8.01 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Right On Interactive 8.5 1 Ratings 8% above category average
Lead scoring and grading	8.01 Ratings
Automated sales alerts and tasks	9.01 Ratings

Social Media Marketing

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Right On Interactive 8.5 1 Ratings 15% above category average
Dashboards	9.01 Ratings
Standard reports	8.01 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Right On Interactive 7.5 1 Ratings 0% above category average
Customizability	7.01 Ratings
Integration with Salesforce.com	8.01 Ratings

Best Alternatives
	Right On Interactive
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User Ratings
	Right On Interactive
Likelihood to Recommend	7.0 (1 ratings)

User Testimonials
	Right On Interactive
Likelihood to Recommend	Right On Interactive Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome. Incentivized Chris Theisen Director of Digital Communication Read full review
Pros	Right On Interactive It is able to pull in as many data sources as you would like. It is easy to connect data across multiple sources to create segments. Forces you to think about your customer lifecycle to get the most out of the software. Incentivized Chris Theisen Director of Digital Communication Read full review
Cons	Right On Interactive The interface is improving in recent months but it still has a way to go to catch up to competitors. The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data. Could use more integrations with marketing softwares. Incentivized Chris Theisen Director of Digital Communication Read full review
Return on Investment	Right On Interactive It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows. It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails. The time it took the marketing team to create the campaigns could've been faster. Incentivized Chris Theisen Director of Digital Communication Read full review
ScreenShots	Right On Interactive Screenshots