ROI can give you a good return, if you have the team to leverage it
February 15, 2016

ROI can give you a good return, if you have the team to leverage it

Chris Theisen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Right On Interactive

Right On Interactive was used while I was at FlexPAC to help automate messages to segmented lists of contacts from Salesforce. It was also used as a way to build segmented lists of accounts and contacts from our ERP data and create automated drip campaigns to these targeted lists. Without a high enough level of subscription to SFDC it was also used as a way to create workflows and email notifications based off of SFDC activities without having to pay for a higher level of SFDC.
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.

Right On Interactive Feature Ratings

WYSIWYG email editor
7
Landing pages
6
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
Not Rated
Triggered drip sequences
8
Lead nurturing
Not Rated
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
9
Social profile integration
8
Dashboards
9
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Customizability
7
Integration with Salesforce.com
8