ROI can give you a good return, if you have the team to leverage it
February 15, 2016
ROI can give you a good return, if you have the team to leverage it
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Right On Interactive
Right On Interactive was used while I was at FlexPAC to help automate messages to segmented lists of contacts from Salesforce. It was also used as a way to build segmented lists of accounts and contacts from our ERP data and create automated drip campaigns to these targeted lists. Without a high enough level of subscription to SFDC it was also used as a way to create workflows and email notifications based off of SFDC activities without having to pay for a higher level of SFDC.
- It is able to pull in as many data sources as you would like.
- It is easy to connect data across multiple sources to create segments.
- Forces you to think about your customer lifecycle to get the most out of the software.
- The interface is improving in recent months but it still has a way to go to catch up to competitors.
- The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
- Could use more integrations with marketing softwares.
- It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
- It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
- The time it took the marketing team to create the campaigns could've been faster.