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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    RO Innovation

    Score7.1 out of 10
    N/AUpland RO Innovation automatically serves up the best customer references to elevate brand awareness and win more deals.N/A

    TrueLoyal

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    TrueLoyal (formerly Zinrelo) is a loyalty program software, designed to foster customer engagement and enhance customer retention. It integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates. Capabilities: Enhanced Customer Retention: As a point…N/A
    Pricing
    RO InnovationTrueLoyal
    Editions & Modules
    No answers on this topic
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    RO InnovationTrueLoyal
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Best Alternatives
    RO InnovationTrueLoyal
    Small Businesses
    No answers on this topic
    Growave
    Score9.7 out of 10
    Medium-sized Companies
    Influitive
    Score8 out of 10
    No answers on this topic
    Enterprises
    Influitive
    Score8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    RO InnovationTrueLoyal
    Likelihood to Recommend
    1.0
    (4 ratings)
    8.2
    (2 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    RO InnovationTrueLoyal
    Likelihood to Recommend
    Upland Software
    BL is great is you're going from a manual process to something more sophisticated. I'm not sure what the competitive landscape looks like with regards to Reference Software nowadays, but when we were evaluating a few years ago, BL was ahead of all other vendors in terms of functionality and integrations with SFDC
    Incentivized
    Read full review
    Zinrelo
    Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team. Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.
    Incentivized
    Read full review
    Pros
    Upland Software
    • The system provides more visibility into available references and prevents references from being over-used. It allows the client (reference) to choose how often they can be contacted in a given time period and provides a closed-loop feedback mechanism to make sure the client is providing positive responses.
    • Allows account executives (sales people) to easily request references based on: product Used, customer vertical, location, account size, expertise, etc.
    • Uses a “Five Star” method to show how relevant the answers are when a results are returned from a search.
    Read full review
    Zinrelo
    • Customer service is fantastic.
    • They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
    • They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
    Incentivized
    Read full review
    Cons
    Upland Software
    • Unintuitive user interface
    • Defensive meetings with Upland RO Innovation staff when requests for improvements are shared
    • Searching features are clunky, outdated, and unhelpful
    Incentivized
    Read full review
    Zinrelo
    • Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
    • Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
    • Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
    Incentivized
    Read full review
    Likelihood to Renew
    Upland Software
    Boulder Logic is just so easy and is in Salesforce
    Incentivized
    Read full review
    Zinrelo
    No answers on this topic
    Reliability and Availability
    Upland Software
    No known issues
    Read full review
    Zinrelo
    No answers on this topic
    Performance
    Upland Software
    No known issues
    Read full review
    Zinrelo
    No answers on this topic
    Implementation Rating
    Upland Software
    The process of asking each reference how often they’d be willing to be contacted was the biggest task.
    We made assumptions for current clients, and ask each new client once they become a customer.
    Along with which specific skill-set they’d be willing to be a reference
    Read full review
    Zinrelo
    No answers on this topic
    Alternatives Considered
    Upland Software
    While I was one of the decision makers in this process, I didn't sit on the demos for the other providers (I was brought in further in the sales process). My understanding from my team was that BL was much more configurable and support more robust integrations that the competitors
    Incentivized
    Read full review
    Zinrelo
    We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.
    Incentivized
    Read full review
    Return on Investment
    Upland Software
    • Lack of ability to implement references program
    • Stalled deployment of program
    Incentivized
    Read full review
    Zinrelo
    • Increased customer retention.
    • Increased average order value.
    Incentivized
    Read full review
    ScreenShots

    TrueLoyal Screenshots

    Screenshot of MULTI DIMENSIONAL LOYALTY PLATFORMScreenshot of OMNI-CHANNEL REWARDS PROGRAM E-COMMERCE, STORES, MOBILE, 3RD PARTY RETAILERSScreenshot of RECEIPT SCANNING TO AWARD POINTS FOR PURCHASES MADE AT 3RD PARTY RETAILERSScreenshot of END USER LOYALTY DASHBOARD - ON DESKTOP AND MOBILEScreenshot of REFERRAL PROGRAM TO ACQUIRE CUSTOMERS VIA WORD-OF-MOUTHScreenshot of LOYALTY PROGRAM EXPLAINER PAGES