S2M-group vs. TechTarget Lead Generation

The services S2M provides are high quality and the teams they provide consist of skilled professionals. S2M is well suited to be seen as partner that can support and guide you to achieve sustained pipeline growth. They put in a lot effort to understand your solution, processes, plans, and dedicate themselves to be in line with your strategy. They have been perfectly able to understand our identity and the way we want to be seen by our customers, and have subsequently put in practice. Based on the leads generated by S2M and the feedback from customers we have gained thanks to them, I can conclude that S2M has represented an accurate image of us already when touching base with them for the very first time

I think it’s a great way to enrich your database with new leads without the overhead for smaller teams. That being said I think there is room for improvement in reducing the time it takes to get campaigns up and running.

Incentivized

• s2m-group is particularly effective in creating brand awareness among prospects, identifying where interest in services exists, and converting those prospects into qualified leads. They are also responsive to any needs or concerns that arise during the project, and their regular reports and alignment calls help to keep communication clear and transparent.

• Identifying accounts that match our audience
• Customer support
• Content syndication
• Lead information

Incentivized

• Sometimes S2M-group cannot achieve a balance of results across markets, and subsequently sales representatives. We are working with them clearly on this to improve the targeting in markets with lower results.

• Easier workflow
• Less lead time

Incentivized

We learned about S2M from a new colleague who had previously worked with them. We had never worked with an agency like S2M before and decided to test it out. Therefore, we had not evaluated or used other agencies like S2M.

I think these two tools are both great ways to diversify your database without draining internal resources. We did get more nurtured leads from our other vendor so it’s hard to compare.

Incentivized

• They delivered at least 4 highly quailifed leads per month
• 50% of these leads were qualified sales opportunities
• We signed 2-3 new clients per year thanks to opportunities from S2M
• Hundreds of relevant market feedbacks that helped us shape and improve our startegy

• Diversified lead flow
• Increase in meetings completed

Incentivized