SAS 360 Plan vs. ZoomInfo Talent

Honestly, I'm not using ZoomInfo because I have researchers who have their licenses to several platforms. So, I don't think I need it moving forward.

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• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

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• ZoomInfo Talent has detailed search parameters to help identified potentially qualified candidates.
• ZoomInfo Talent allows you to download your results via CSV or Excel directly to your ATS/CRM once linked.
• ZoomInfo Talent shows email open info if you send them emails via ZoomInfo.

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• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

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• I think the data (emails and phone numbers) is only somewhat accurate.
• Often there is company data missing that is important.
• ZoomInfo doesn't provide phone support for free; you have to pay for phone support in addition to the platform.

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It's ok. I don't think it's fabulous. Initially I purchased ZoomInfo Talent to replace LinkedIn Professional Recruiter. I found that I was still finding and connecting with more candidates and ultimately placing them using LinkedIn. I don't think it's an adequate substitute for LinkedIn RPS.

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LinkedIn is a better recruitment program overall in my opinion. I like the InMail feature which seems to get far better results than emailing from ZoomInfo Talent.

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• Negative ROI for 2024. I found often the phone numbers, emails and current companies were not current.
• It's a nice product to have as an add on.
• I don't think training is great; I found it made more sense to hire someone to utilize my sourcing instead.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info