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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lighthouse Studio

    Score10 out of 10
    N/ASawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.N/A

    Sprig

    Score8.4 out of 10
    N/ASprig is an enterprise survey platform powered by AI agents—Design, Field, and Synthesize Agents—that automate study design, adaptive survey delivery, and analysis. Research teams use Sprig to run customer surveys, market research, experience measurement, journey research, concept testing, and strategic studies, gathering higher-quality data and transforming responses into defensible insights while maintaining enterprise-grade rigor, governance, and control.

    $0

    per month

    Pricing
    Lighthouse StudioSprig
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month
    Starter
    $175
    per month
    Enterprise
    Custom Pricing
    per year
    Offerings
    Pricing Offerings
    Lighthouse StudioSprig
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Lighthouse StudioSprig
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Sawtooth Lighthouse Studio and Sprig
    Feature
    Sawtooth Lighthouse Studio
    6.5
    1 Ratings
    21% below category average
    Sprig
    -
    Ratings
    Themes6.01 Ratings00 Ratings
    Custom logo/branding7.01 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Sawtooth Lighthouse Studio and Sprig
    Feature
    Sawtooth Lighthouse Studio
    9.0
    1 Ratings
    5% above category average
    Sprig
    -
    Ratings
    Changes to live survey8.01 Ratings00 Ratings
    Question design help9.01 Ratings00 Ratings
    Multiple question types10.01 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Sawtooth Lighthouse Studio and Sprig
    Feature
    Sawtooth Lighthouse Studio
    10.0
    1 Ratings
    18% above category average
    Sprig
    -
    Ratings
    Survey logic flexibility10.01 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Sawtooth Lighthouse Studio and Sprig
    Feature
    Sawtooth Lighthouse Studio
    6.0
    1 Ratings
    30% below category average
    Sprig
    -
    Ratings
    Response tracking6.01 Ratings00 Ratings
    Data export4.01 Ratings00 Ratings
    Standard reports5.01 Ratings00 Ratings
    Analytics9.01 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Sawtooth Lighthouse Studio and Sprig
    Feature
    Sawtooth Lighthouse Studio
    10.0
    1 Ratings
    15% above category average
    Sprig
    -
    Ratings
    Access controls10.01 Ratings00 Ratings
    Compliance10.01 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Sawtooth Lighthouse Studio and Sprig
    Feature
    Sawtooth Lighthouse Studio
    10.0
    1 Ratings
    21% above category average
    Sprig
    -
    Ratings
    Respondent restrictions10.01 Ratings00 Ratings
    Best Alternatives
    Lighthouse StudioSprig
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.1 out of 10
    QuestionPro
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lighthouse StudioSprig
    Likelihood to Recommend
    9.0
    (1 ratings)
    8.5
    (2 ratings)
    Usability
    8.0
    (1 ratings)
    9.5
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.6
    (2 ratings)
    User Testimonials
    Lighthouse StudioSprig
    Likelihood to Recommend
    Sawtooth Software
    Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.
    Incentivized
    Read full review
    Sprig
    We help our digital team and seo team to optimize the website based on the data we get from the tool which ultimately results in better page views, time spent on a web page & low bounce rate
    Read full review
    Pros
    Sawtooth Software
    • Powerful programming capabilities
    • Advanced analysis
    • Fantastic customer and technical support
    • Good documentation
    Incentivized
    Read full review
    Sprig
    • User Journeys.
    • User research.
    • Prototyping.
    • Unmoderated testing.
    Incentivized
    Read full review
    Cons
    Sawtooth Software
    • They could focus on integrating API type functionality
    • I would love if the data came out labeled
    • I am not a fan of the 'limited' time a study can stay up. This causes issues with longitudinal studies.
    Incentivized
    Read full review
    Sprig
    • Website optimization which helps us generate more leads
    • Increased sales due to tracking & detailed view of our customer journey
    • Reporting & analytics
    Read full review
    Usability
    Sawtooth Software
    It is incredibly powerful, very rhobust and has fantastic support. The only reasons I'm not giving it a higher rating are 1) There is a very steep learning curve when it comes to designing more complex studies. 2) It is difficult to get Sawtooth Lighthouse Studio to 'talk' to other systems as the Perl upon which it is built is not really designed to work with API calls, etc.
    Incentivized
    Read full review
    Sprig
    Sprig is ideal for high-traffic websites. Few people (passively and actively) provide feedback when asked. Therefore, before you get this tool, you need to make sure you measure your website's traffic and decide if it's worth investing in it. This tool is recommended for any e-commerce site for post-purchase research after the purchase is complete.
    Incentivized
    Read full review
    Support Rating
    Sawtooth Software
    I cannot explain how great the support team is. They are prompt and very thorough in their responses.
    Incentivized
    Read full review
    Sprig
    I never have the problem with the support team. They solve my problems on time
    Read full review
    Alternatives Considered
    Sawtooth Software
    While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY Platform was initially sold to us as a combined Quant / Qual platform, but we found very quickly that the quant side of it is extremely limited.
    Incentivized
    Read full review
    Sprig
    Sprig allows users to record video (either on their screen or their webcam) on their mobile devices. Once you have integrated it into your website, you can easily deploy any questionnaire on any page of your website.
    Incentivized
    Read full review
    Return on Investment
    Sawtooth Software
    • Our business is survey data so we rely heavily on sawtooth
    • The advanced design and analytics are incredibly useful
    • Negative - I wish it would work natively with API calls
    Incentivized
    Read full review
    Sprig
    • It is good and does the work properly as promised
    • User interface is modern
    • No lag and frequent maintenance updates
    Read full review
    ScreenShots

    Sprig Screenshots

    Screenshot of Sprig Research Agents: Design, Field, and SynthesizeScreenshot of Introducing Sprig MCP