SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
SEOquake is a great tool to use alongside Semrush with the quick data that it provides on the search results page it's helpful to make quick decisions. The ability to change the SERP locale is also really nice as it helps us analyze the search results page from different locations.
Gives a ton of SEO info in one area. I usually have to use a few different Chrome extensions that show different areas to get the full picture that this tool gives you up front.
It gives you info on ways to improve the infrastructure of your website.
The high-level parameters are nice to see, but for a new-to-the-tool person, they are confusing and don't provide a lot of explanation, unfortunately.
The keyword density section is somewhat helpful but gives the density in a percentage without rationale as to what an average percentage is or what the website should aim for.
This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
SEOquake provides more information regarding backlinks and traffic in general whereas other tools focus more on keywords and their search volume. The backlinks information it provides is also really useful in making quick decisions on which site we can focus on more when it comes to searching for backlink opportunities.
It is hard to quantify this realistically but it does save time and that is big
Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
We haven't had any negative impacts as this is mainly a time saver
