SERPWoo vs. AuthorityLabs, by Traject

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SERPWoo
Score 7.0 out of 10
N/A
SERPWoo offers their eponymous search engine optimization tool for reputation management and search engine results tracking.N/A
AuthorityLabs
Score 10.0 out of 10
N/A
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
Pricing
SERPWooAuthorityLabs, by Traject
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SERPWooAuthorityLabs
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SERPWooAuthorityLabs, by Traject
Top Pros
Top Cons
Features
SERPWooAuthorityLabs, by Traject
SEO
Comparison of SEO features of Product A and Product B
SERPWoo
7.3
1 Ratings
6% below category average
AuthorityLabs, by Traject
7.3
4 Ratings
6% below category average
Keyword analysis8.01 Ratings9.04 Ratings
Backlink management6.01 Ratings00 Ratings
SERP ranking tracking9.01 Ratings10.04 Ratings
Page grader8.01 Ratings6.01 Ratings
Competitive analysis6.01 Ratings9.03 Ratings
Site audit / diagnostics7.01 Ratings5.01 Ratings
Site recommendations8.01 Ratings5.02 Ratings
Task management6.01 Ratings7.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SERPWoo
6.5
1 Ratings
15% below category average
AuthorityLabs, by Traject
7.5
3 Ratings
1% below category average
Local SEO6.01 Ratings10.03 Ratings
Social SEO6.01 Ratings6.01 Ratings
Mobile SEO7.01 Ratings9.03 Ratings
Global SEO7.01 Ratings5.03 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SERPWoo
-
Ratings
AuthorityLabs, by Traject
6.5
4 Ratings
25% below category average
Multi-domain support00 Ratings10.04 Ratings
Integration with web analytics tools00 Ratings3.02 Ratings
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SERPWooAuthorityLabs, by Traject
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Enterprises
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User Ratings
SERPWooAuthorityLabs, by Traject
Likelihood to Recommend
7.0
(1 ratings)
9.0
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
SERPWooAuthorityLabs, by Traject
Likelihood to Recommend
SERPWoo
The main focus of the research is the tracking and research of keywords, both in the reporting of search engine positions as well as in the investigation of new positioning niches. It's a useful tool for companies of all types and sizes.
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Traject
It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
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Pros
SERPWoo
  • Simple reporting
  • Platform usability
  • Notifications of evolution
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Traject
  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
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Cons
SERPWoo
  • Setup of the sections
  • Personalization of notifications
  • Team working options
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Traject
  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
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Support Rating
SERPWoo
No answers on this topic
Traject
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
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Alternatives Considered
SERPWoo
One of the main reasons is the specialization towards the SERP analysis and the possibility of testing, and it has a lower cost.[It also has] basic management simplicity and reporting.
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Traject
Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
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Return on Investment
SERPWoo
  • Increased web traffic generation
  • Increase lead generation
  • Improve brand visibility in search engines
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Traject
  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
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ScreenShots