Shorthand vs. SnapApp Interactive Content Marketing (discontinued)

Shorthand is ideally suited to visual stories where you have a good number of images and/or embeds or video to include. It is well-suited to long-form stories, where you wish to keep the readers' attention longer than usual. It can help to differentiate particularly important or intriguing stories from others on your website - and for this reason, it could be used as a premium content tool, perhaps for subscribers. It can also be used to showcase stories about awards you've organised, giving them special treatment. It is less suited to breaking news, or very time-sensitive news stories, as it can take some time to prepare, post or update shorthand stories. And it doesn't work well for stories with strong accompanying imagery

Incentivized

Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

Incentivized

• Enabling visual storytelling with multiple pictures
• Embedding rich media within a story, including video
• Engaging readers for longer than average dwell times
• Making it easy to create striking article design without coding experience

Incentivized

• Organically involves the potential client.
• Intelligently captures and utilizes clients' pain points to more effectively engage and close.
• Kinder, gentler selling voice!

Incentivized

• Additional flexibility in how text is overlaid on pictures would be welcome so that there are more choices on what images to use with particular layouts
• Enabling users to control the path of text - for example, enabling runaround - could enable some excellent designs
• Adding additional section templates could speed up design
• More flexibility in caption placement would be helpful

Incentivized

• Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
• Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.

Incentivized

We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

I have never known it to be down during my use of it. All you require is an internet connection to log in and you can use it on multiple devices. Adding ease of accessibility, there are simple ways to log in. I've also never known a Shorthand story to go down once live on our site.

Incentivized

Due to the integration with our content management software, there is a short delay on our site while it loads, which may cause some readers to drift away. However, I've seen other sites where it instantly loads articles, so I believe this to be down to the content management software behind our site more than Shorthand itself. Once that brief initial period is over, it doesn't require additional loading time.

Incentivized

Real team standing behind the product.

Incentivized

Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.

As a web-based service, it is easy for users to log into from anywhere. Content can easily be shared, as you can set up teams that enable access to each other's work as required. And content can be reviewed by others before publication using the sharing function. You can also view how an article will look on different devices.

Incentivized

• Helped us create one of our top 10 most-read and most-shared stories in the last year
• Enabled us to elevate key pieces of content, boosting dwell time on our site
• But can also be time-consuming to adopt for some stories, meaning you need to choose well what stories really deserve the investment in time
• Boosted collaboration between teams via its ability to share, including offering the chance for others to preview content prior to publication

Incentivized

• SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
• It allows us to create engaging experiences for our prospects that aren't really available through other means.