ShoutOut Global vs. Tapfiliate

If you are mainly using Instagram influencers to promote your business, ShoutOUT works excellent for that. Most of those influencers aren't very tech-savvy, so giving them a coupon code to track their sales and commission them off of that seems to work well. The mass payout feature is pretty simple to use as well, but I wish that you didn't have to do it on a 1-on-1 basis.

Incentivized

We've reviewed a lot of platforms and Tapfiliate was the best we could afford to track our affiliates. However, it is not user friendly and is frustrating to set up. The communication that can be automated is limited as well - we deal with clients in 5 different languages but can only send our communication in one.

Incentivized

• Great for simple, not very tech-savvy influencers or affiliates.
• Ties in seamlessly to Shopify Plus, which is a must for our organization.
• Simple dashboard, easy to manage affiliates.

Incentivized

• integrate with other systems

Incentivized

• Not a vast network of affiliates to choose from if you need them to facilitate that side of your business.
• Sometimes the tracking by coupon code doesn't seem to work correctly, and the numbers don't match up with what we see on the backend of our Shopify numbers.
• Could make it easier to add creatives and deep linking for affiliates.

Incentivized

• Trial policy, they force you to put your credit card in order to check their features.
• Customer support, they don't explain deeply their features, they force you to check their demo.
• Notifications, as they don't notify you before they charge you.

It works perfectly for what we need it to do. It is very inexpensive, works well, and makes it easy for us to navigate and use. We can easily add new affiliates and create coupons for them to track their sales. For the influencers that are a little more inclined to post product links and go the more traditional affiliate approach, we can certainly provide that option for them and go that route as well. We like the ease and simplicity.

Incentivized

We only had to use it once, but they got back to us very quickly and helped us solve the issue that we had. So, ShoutOUT support is batting 1000% in our book, but that is only 1 out of 1 and may not be enough of a sample size to verify that they are as good as we think.

Incentivized

We needed their help previously to take the decision to buy or not, but they didn't explain deeply the features and if they meet our needs or not. Instead of this, they forced us to create the account, and put our credit card in order to check the Demo. So their help was really nonexistent.

We used Shareasale and Commission Junction in the, and they are awesome to manage your traditional affiliates that run blogs or email campaigns. We would still be using those if we did more of a traditional approach to influencers. But since we moved over to a more influencer based marketing approach, ShoutOut is fantastic and has made it simpler for us and our affiliates.

Incentivized

Well, Tapfiliate is behind the other options, as they have the network features and Tapfiliate doesn't.

• Very positive right off the bat because we dropped our Commission Junction expenses and got most of our bigger affiliates to switch over to keep their sales.
• Easy to use and much simpler for our affiliate manager to do her work.

Incentivized

• In our case it was negative as it didn't meet our needs.