TrustRadius: an HG Insights company

Signpost vs. Squiz Digital Experience Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A

    Squiz Digital Experience Platform

    Score5.2 out of 10
    N/ASquiz Digital Experience Platform (DXP) is a platform for creating websites, personalized journeys, and optimized experiences. Its marketing tools support content management and on-site conversational search, personalization, forms, and integrations to build and optimize intelligent sites.N/A
    Pricing
    SignpostSquiz Digital Experience Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SignpostSquiz Digital Experience Platform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    SignpostSquiz Digital Experience Platform
    Small Businesses
    Google Business Profile
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    Medium-sized Companies
    Google Business Profile
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    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Progress Sitefinity
    Score7.9 out of 10
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    User Ratings
    SignpostSquiz Digital Experience Platform
    Likelihood to Recommend
    1.3
    (2 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    SignpostSquiz Digital Experience Platform
    Likelihood to Recommend
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
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    Squiz
    Working with a large amount of web content where there is a need to focus on related content.
    Read full review
    Pros
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
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    Squiz
    • Speed and efficiency
    • Roles and content control
    • Related content
    Read full review
    Cons
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
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    Squiz
    • User Interface was good but heavy, with Java powering the backbone I recall finding this somewhat troublesome at the time.
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    Likelihood to Renew
    Signpost
    No answers on this topic
    Squiz
    I don't work with Squiz any more so it's difficult to say, that said, the site is still running on the same CMS so obviously it's still considered a great platform
    Read full review
    Alternatives Considered
    Signpost
    No answers on this topic
    Squiz
    Easier to work with
    Read full review
    Return on Investment
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
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    Squiz
    • Having a single powerful CMS platform that would integrate a number of organisations that had recently merged - Squiz was a big part of bringing our web architecture together gracefully.
    • Increased employee efficiency
    Read full review
    ScreenShots

    Squiz Digital Experience Platform Screenshots

    Screenshot of Squiz DXP’s Visual Page Builder. Non-technical users can use pre-built components to spin up a page in minutes. Edit visually on the page and generate variants for A/B testing.Screenshot of The Personalization capability in Squiz’s Visual Page Builder. Maximize user engagement by delivering tailored content to different segments of your audience.Screenshot of A library of pre-built components to implement design systems and reuse content across sites.Screenshot of The content auditing tools that help you assess and prepare your content for AI-readiness.Screenshot of An example of a Conversational Search experience - a capability of Squiz Funnelback Search.Screenshot of Squiz DXP’s drag-and-drop form builder.