TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Smaato

    Score7 out of 10
    N/ASmaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A

    SpinCar (Pulsar AI)

    Score9.4 out of 10
    N/ASpinCar headquartered in New York, with the acquired Pulsar AI, offers automotive dealers, wholesalers and OEMs their eponymous digital automotive merchandising platform. The company’s 360° WalkArounds® and Feature Tour® solutions aim to build trust between buyers and sellers by bringing a personalized physical showroom experience to car shoppers wherever and whenever they want. SpinCar’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable vehicle sellers to deliver…N/A
    Pricing
    SmaatoSpinCar (Pulsar AI)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SmaatoSpinCar (Pulsar AI)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    SmaatoSpinCar (Pulsar AI)
    Small Businesses
    AdRoll
    Score3.7 out of 10
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    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
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    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    SmaatoSpinCar (Pulsar AI)
    Likelihood to Recommend
    7.0
    (2 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SmaatoSpinCar (Pulsar AI)
    Likelihood to Recommend
    Verve Group
    Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
    Incentivized
    Read full review
    Spincar
    When we have turnover in our photo taker role, this app makes training very easy. We have had trouble in the past with staff just not catching on with what features to take the photos of and what order to put them in, and the app walks them through how to do so. Our old 360 software was also a little difficult to use, and this app makes it very easy to use. Now we don't have to use several different apps to take our photos and do 360s
    Incentivized
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    Pros
    Verve Group
    • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
    • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
    • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
    • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
    Incentivized
    Read full review
    Spincar
    • 360 Photos
    • Photo background removal
    • Photo taking direction
    Incentivized
    Read full review
    Cons
    Verve Group
    • Inventory can be a bit pricey in competitive markets like the US.
    • Reporting dashboard is limited, needs work.
    • They don't offer a lof of transparency about margins over media cost.
    Incentivized
    Read full review
    Spincar
    • The hotspots aren't always in the correct space
    • The integration on our website take a minute to load correctly
    • They default setup is only around 20 photos, most third parties want you to have at least 35 photos of your vehicle.
    Incentivized
    Read full review
    Usability
    Verve Group
    Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
    Incentivized
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    Spincar
    No answers on this topic
    Support Rating
    Verve Group
    Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
    Incentivized
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    Spincar
    No answers on this topic
    Alternatives Considered
    Verve Group
    With over 20 demand partners in our stack, Smaato is in the top 5
    Incentivized
    Read full review
    Spincar
    vAuto Provision is very basic for photo taking. It doesn't walk you through what photos to take and when. It also doesn't allow for 360 photo taking. You have to buy a seperate cox auto product to do this. It also doesn't allow for photo background removal, you have to buy another product to do that if you chose to do so
    Incentivized
    Read full review
    Return on Investment
    Verve Group
    • Increased overall revenue
    • Strong demand pool
    • Easy reporting
    Incentivized
    Read full review
    Spincar
    • More website conversions
    • Website load time has declined
    • Ease of use and less time consuming for our staff
    Incentivized
    Read full review
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