Smaato vs. SpinCar (Pulsar AI)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Smaato
Score 7.0 out of 10
N/A
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
SpinCar (Pulsar AI)
Score 9.4 out of 10
N/A
SpinCar headquartered in New York, with the acquired Pulsar AI, offers automotive dealers, wholesalers and OEMs their eponymous digital automotive merchandising platform. The company’s 360° WalkArounds® and Feature Tour® solutions aim to build trust between buyers and sellers by bringing a personalized physical showroom experience to car shoppers wherever and whenever they want. SpinCar’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable vehicle sellers to deliver…N/A
Pricing
SmaatoSpinCar (Pulsar AI)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SmaatoSpinCar (Pulsar AI)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SmaatoSpinCar (Pulsar AI)
Top Pros

No answers on this topic

Top Cons
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User Ratings
SmaatoSpinCar (Pulsar AI)
Likelihood to Recommend
7.0
(2 ratings)
10.0
(1 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
Support Rating
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
SmaatoSpinCar (Pulsar AI)
Likelihood to Recommend
Verve Group
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
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Spincar
When we have turnover in our photo taker role, this app makes training very easy. We have had trouble in the past with staff just not catching on with what features to take the photos of and what order to put them in, and the app walks them through how to do so. Our old 360 software was also a little difficult to use, and this app makes it very easy to use. Now we don't have to use several different apps to take our photos and do 360s
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Pros
Verve Group
  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
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Spincar
  • 360 Photos
  • Photo background removal
  • Photo taking direction
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Cons
Verve Group
  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
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Spincar
  • The hotspots aren't always in the correct space
  • The integration on our website take a minute to load correctly
  • They default setup is only around 20 photos, most third parties want you to have at least 35 photos of your vehicle.
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Usability
Verve Group
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
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Spincar
No answers on this topic
Support Rating
Verve Group
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
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Spincar
No answers on this topic
Alternatives Considered
Verve Group
With over 20 demand partners in our stack, Smaato is in the top 5
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Spincar
vAuto Provision is very basic for photo taking. It doesn't walk you through what photos to take and when. It also doesn't allow for 360 photo taking. You have to buy a seperate cox auto product to do this. It also doesn't allow for photo background removal, you have to buy another product to do that if you chose to do so
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Return on Investment
Verve Group
  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
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Spincar
  • More website conversions
  • Website load time has declined
  • Ease of use and less time consuming for our staff
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ScreenShots