Equativ vs. SpinCar (Pulsar AI)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Equativ
Score 10.0 out of 10
N/A
Equativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A
SpinCar (Pulsar AI)
Score 9.4 out of 10
N/A
SpinCar headquartered in New York, with the acquired Pulsar AI, offers automotive dealers, wholesalers and OEMs their eponymous digital automotive merchandising platform. The company’s 360° WalkArounds® and Feature Tour® solutions aim to build trust between buyers and sellers by bringing a personalized physical showroom experience to car shoppers wherever and whenever they want. SpinCar’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable vehicle sellers to deliver…N/A
Pricing
EquativSpinCar (Pulsar AI)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EquativSpinCar (Pulsar AI)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
EquativSpinCar (Pulsar AI)
Features
EquativSpinCar (Pulsar AI)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Equativ
8.0
1 Ratings
8% above category average
SpinCar (Pulsar AI)
-
Ratings
Data Transfer8.01 Ratings00 Ratings
DSP integration8.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Equativ
8.0
1 Ratings
2% above category average
SpinCar (Pulsar AI)
-
Ratings
Ad campaign creation8.01 Ratings00 Ratings
Ad deployment9.01 Ratings00 Ratings
Display advertising7.01 Ratings00 Ratings
Ad display and retargeting segmentation8.01 Ratings00 Ratings
Sequence targeting8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Equativ
7.5
1 Ratings
3% below category average
SpinCar (Pulsar AI)
-
Ratings
Ad dashboards8.01 Ratings00 Ratings
Ad performance reports8.01 Ratings00 Ratings
Ad conversion tracking7.01 Ratings00 Ratings
Ad attribution reporting8.01 Ratings00 Ratings
Cross-channel ad management7.01 Ratings00 Ratings
Ad forecasting and optimization7.01 Ratings00 Ratings
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User Ratings
EquativSpinCar (Pulsar AI)
Likelihood to Recommend
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
EquativSpinCar (Pulsar AI)
Likelihood to Recommend
Equativ (formerly Smart AdServer)
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
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Spincar
When we have turnover in our photo taker role, this app makes training very easy. We have had trouble in the past with staff just not catching on with what features to take the photos of and what order to put them in, and the app walks them through how to do so. Our old 360 software was also a little difficult to use, and this app makes it very easy to use. Now we don't have to use several different apps to take our photos and do 360s
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Pros
Equativ (formerly Smart AdServer)
  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
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Spincar
  • 360 Photos
  • Photo background removal
  • Photo taking direction
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Cons
Equativ (formerly Smart AdServer)
  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
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Spincar
  • The hotspots aren't always in the correct space
  • The integration on our website take a minute to load correctly
  • They default setup is only around 20 photos, most third parties want you to have at least 35 photos of your vehicle.
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Alternatives Considered
Equativ (formerly Smart AdServer)
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
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Spincar
vAuto Provision is very basic for photo taking. It doesn't walk you through what photos to take and when. It also doesn't allow for 360 photo taking. You have to buy a seperate cox auto product to do this. It also doesn't allow for photo background removal, you have to buy another product to do that if you chose to do so
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Return on Investment
Equativ (formerly Smart AdServer)
  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
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Spincar
  • More website conversions
  • Website load time has declined
  • Ease of use and less time consuming for our staff
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ScreenShots