SMS.to is a bulk SMS marketing tool, available via an API that enables developers to add bulk SMS features to Viper, or Whatsapp, etc.
$0.01
per month
WATI.io
Score 8.7 out of 10
N/A
WATI is a SaaS platform that helps businesses communicate with their customers through customer engagement software built on WhatsApp’s Business API. With it, businesses can conduct personalized conversations, be accessible and engage with customers in real-time.
SMS.to is ideal when you have a large number of users and you need to be charged by SMS delivered not by number of users. Let's put an example other solutions out there wanted us to pay user or contact which is illogican for a product that has more than 100K users because it doesn't matter if you send no message or you send 10 messages they will charge you per contact in the other hand solutions as SMS.to they will charge per SMS delivered which makes really economic the scenario specially if you only send to specific segments of contacts by making use of contact lists. A least appropiate scenario is when you need to send emergency/urgent SMS because for some resaon the SMS in this platform will be sent after 20-30 minutes even an hour I ignore why it happens but that's why we always try to schedule our campaigns and be sure they are generic marketing messages. For emergency/urgent SMS is recommended to use another platform.
If your userbase is small. Want to set up and start using the system quickly, then go for Wati.io. Easy setup, integration with google sheets, chrome extension, Zapier, Woo-Commerce, an option of the no-code chatbot, etc. will ease up too much work. Pricing-wise, it's costlier than other tools. Also, it's for WhatsApp only. IF you want to do the same with Instagram or Facebook, or LinkedIn, then it will not be possible on Wati.io.
I already pointed out this but basically we decided to go with SMS.to because 2 reasons:
1. It can be paid with paypal (first reason) we have some bad experience with other products because payment gateways may suddenly block your cards and you're unable to pay even if you want to use the service so when we saw that SMS.to has Paypal payment we just decided to go for this option.
2. You pay per message and not per contact this is ideal other platforms will ask you a monthly fee for marketing features that you're not looking plus paying per SMS or per contact we were just looking a straight forward software in order to send SMS campaigns.
