Forma, now part of Snapchat vs. SpinCar (Pulsar AI)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Forma, now part of Snapchat
Score 8.0 out of 10
N/A
Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.N/A
SpinCar (Pulsar AI)
Score 9.4 out of 10
N/A
SpinCar headquartered in New York, with the acquired Pulsar AI, offers automotive dealers, wholesalers and OEMs their eponymous digital automotive merchandising platform. The company’s 360° WalkArounds® and Feature Tour® solutions aim to build trust between buyers and sellers by bringing a personalized physical showroom experience to car shoppers wherever and whenever they want. SpinCar’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable vehicle sellers to deliver…N/A
Pricing
Forma, now part of SnapchatSpinCar (Pulsar AI)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Forma, now part of SnapchatSpinCar (Pulsar AI)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Forma, now part of SnapchatSpinCar (Pulsar AI)
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User Ratings
Forma, now part of SnapchatSpinCar (Pulsar AI)
Likelihood to Recommend
8.2
(1 ratings)
10.0
(1 ratings)
User Testimonials
Forma, now part of SnapchatSpinCar (Pulsar AI)
Likelihood to Recommend
Snap, Inc. (Snapchat for Business)
Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.
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Spincar
When we have turnover in our photo taker role, this app makes training very easy. We have had trouble in the past with staff just not catching on with what features to take the photos of and what order to put them in, and the app walks them through how to do so. Our old 360 software was also a little difficult to use, and this app makes it very easy to use. Now we don't have to use several different apps to take our photos and do 360s
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Pros
Snap, Inc. (Snapchat for Business)
  • Keep customers on my site for longer
  • Easy to try and expand, they use my existing product photos
  • Free unless you want a special design
  • Good support
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Spincar
  • 360 Photos
  • Photo background removal
  • Photo taking direction
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Cons
Snap, Inc. (Snapchat for Business)
  • Takes a couple days to add products. Would be better if it were instant.
  • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.
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Spincar
  • The hotspots aren't always in the correct space
  • The integration on our website take a minute to load correctly
  • They default setup is only around 20 photos, most third parties want you to have at least 35 photos of your vehicle.
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Alternatives Considered
Snap, Inc. (Snapchat for Business)
We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
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Spincar
vAuto Provision is very basic for photo taking. It doesn't walk you through what photos to take and when. It also doesn't allow for 360 photo taking. You have to buy a seperate cox auto product to do this. It also doesn't allow for photo background removal, you have to buy another product to do that if you chose to do so
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Return on Investment
Snap, Inc. (Snapchat for Business)
  • Very big impact on session time
  • Helps with getting store visitors. But I use the virtual fitting room in marketing
  • Any new business is good since it's free
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Spincar
  • More website conversions
  • Website load time has declined
  • Ease of use and less time consuming for our staff
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ScreenShots

Forma, now part of Snapchat Screenshots

Screenshot of Forma-enabled product pageScreenshot of Customer can choose from a diverse set of models, or upload their own photo - without leaving merchant's websiteScreenshot of Forma's admin dashboard to add tryon-enabled prodcuts, or to turn on or off any individual productScreenshot of Free and 1min to onboard! 5-star reviews on Shopify