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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    UpContent

    Score10 out of 10
    N/AUpContent is a content discovery tool that focuses on delivering quality results and helping users find precisely the content they need when they need it. The vendor says the that four filters included with their solution help users in the following areas: Recency - sorts content so the most recent is seen first Relevance - sorts content so what's most relevant to the topic is seen first Shareability - uses psychological…

    $0

    1 Topic

    Pricing
    SocialPilotUpContent
    Editions & Modules
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    Free
    $0
    1 Topic
    Starter
    $7/Month
    3 Topics
    Engager
    $19/Month
    10 Topics
    Leader
    $45/Month
    25 Topics
    Offerings
    Pricing Offerings
    SocialPilotUpContent
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.—
    More Pricing Information
    Features
    SocialPilotUpContent
    Publishing
    Comparison of Publishing features of SocialPilot and UpContent
    Feature
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    UpContent
    -
    Ratings
    Content planning and scheduling9.04 Ratings00 Ratings
    Workflow management7.04 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of SocialPilot and UpContent
    Feature
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    UpContent
    -
    Ratings
    Bulk actions10.04 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of SocialPilot and UpContent
    Feature
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    UpContent
    -
    Ratings
    Content marketing2.04 Ratings00 Ratings
    Paid media management2.04 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of SocialPilot and UpContent
    Feature
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    UpContent
    -
    Ratings
    Twitter10.04 Ratings00 Ratings
    Facebook10.04 Ratings00 Ratings
    LinkedIn10.04 Ratings00 Ratings
    Instagram6.04 Ratings00 Ratings
    Pinterest9.03 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of SocialPilot and UpContent
    Feature
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    UpContent
    -
    Ratings
    Campaign success analytics10.03 Ratings00 Ratings
    Real-time tracking10.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of SocialPilot and UpContent
    Feature
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    UpContent
    -
    Ratings
    Role-based user permissions & privileges9.04 Ratings00 Ratings
    Mobile access6.04 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of SocialPilot and UpContent
    Feature
    SocialPilot
    -
    Ratings
    UpContent
    9.5
    1 Ratings
    20% above category average
    Content hub00 Ratings10.01 Ratings
    Content distribution00 Ratings9.01 Ratings
    Content promotion00 Ratings9.01 Ratings
    Content automation00 Ratings10.01 Ratings
    Best Alternatives
    SocialPilotUpContent
    Small Businesses
    Sendible
    Score7.2 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SocialPilotUpContent
    Likelihood to Recommend
    8.0
    (4 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    SocialPilotUpContent
    Likelihood to Recommend
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    UpContent
    UpContent is effective for helping you:
    • Gather information several different content sources
    • Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information
    • Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.
    I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.
    Incentivized
    Read full review
    Pros
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    UpContent
    • Organize content from multiple sources
    • Helps you leverage curated content more easily for use on social media
    • Allows you to quickly share articles with your audience that you think will resonate with them
    Incentivized
    Read full review
    Cons
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    UpContent
    • I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.
    Incentivized
    Read full review
    Usability
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    UpContent
    No answers on this topic
    Support Rating
    group.one
    I've not had to use support
    Read full review
    UpContent
    No answers on this topic
    Alternatives Considered
    group.one
    Incentivized
    Read full review
    UpContent
    Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.
    Incentivized
    Read full review
    Return on Investment
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    UpContent
    • We are able to gain efficiency in our social media efforts
    • Improve productivity when it comes to developing newsletters
    • Help us build our thought leadership with curated content
    Incentivized
    Read full review
    ScreenShots

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox

    UpContent Screenshots

    Screenshot of UpContent's search results page - 3 columns.