TrustRadius

Sprinklr Insights vs. Trackur

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sprinklr Insights
Score 7.5 out of 10
N/A
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.N/A
Trackur
Score 6.0 out of 10
N/A
Trackur is designed for reputation management. It searches for mentions across the social web, and indicates the influence of people making the comments.N/A
Pricing
Sprinklr InsightsTrackur
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Sprinklr InsightsTrackur
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Sprinklr InsightsTrackur
Considered Both Products
Sprinklr Insights
Verified User
Anonymous
Chose Sprinklr Insights
Sprinklr really is a more thorough tool as it has been around longer than the other tool. It is well adjusted, with no bugs, the interface is easy to use and very user-friendly. I really appreciated the fact that you could switch to Dark Mode, which is better for the etes when …
PA
Pravin Angane
Senior Analyst
Chose Sprinklr Insights
They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or …
Chinmay Rautmare | TrustRadius Reviewer
Chinmay Rautmare
Social Media Marketing Intern
Chose Sprinklr Insights
I think the Sprinklr user interface is simpler than Brandwatch. The knowledge portal helps immensely to find out solutions. I really like the fact that there are many options available on Sprinklr to play around with and experiment with. Such a trial and error approach provides …
Rahul Raju | TrustRadius Reviewer
Rahul Raju
Subject Matter Expert
Chose Sprinklr Insights
Sprinklr is the best tool to analyse and understand the progress of your business
Verified User
Anonymous
Chose Sprinklr Insights
Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. …
Verified User
Anonymous
Chose Sprinklr Insights
360dialog WhatsApp Business API
Verified User
Anonymous
Chose Sprinklr Insights
The ability to create, visualise, and analyse the effects of digital advertising and social media marketing initiatives has been a highlight for me. Customer service was a breeze to work with, and it helped me to be more productive. It maintains note of every interaction. It …
Verified User
Anonymous
Chose Sprinklr Insights
We previously used Khoros Lithium and had way less reporting opportunities and a less advanced language recognition feature. User settings and routing has been more difficult to build and it was less user-friendly. In regards to reporting, Sprinklr provides way more options …
Verified User
Anonymous
Chose Sprinklr Insights
We selected all 3: Modern Advertising, Modern Engagement and Modern Research as all these combined answer our needs best
Verified User
Anonymous
Chose Sprinklr Insights
Sprinklr provides more features and capabilities than 95% of these other products. For an enterprise, Sprinklr gives the ability to continue to grow without sacrificing much in terms of functionality. We only use a fraction of the Sprinklr platform, but that piece is better and …
Verified User
Anonymous
Chose Sprinklr Insights
Sprinklr is the best platform I've used. It's the most reliable, and presents endless insights that help towards our company success & understanding. The other platforms are not as advanced & do not provide us with all the tools, information & numbers needed.
Verified User
Anonymous
Chose Sprinklr Insights
Sprout Social is on its way to being a competitor, but Sprinklr reports are just so much easier to customize, which is imperative for our reports -- especially when it comes to Sentiment and overall accuracy of the volumes we take in. SS's UI is great for accessibility, but …
Verified User
Anonymous
Chose Sprinklr Insights
Haven't used other tools, have started with Sprinklr Research
Jenna Carpentier | TrustRadius Reviewer
Jenna Carpentier
Senior Marketing Specialist
Chose Sprinklr Insights
While I wasn't involved in the selection process, I believe the main reason Sprinklr Modern Research was chosen as our social listening platform was that we were already using Sprinklr as our social scheduling tool. This way, we would have all of our social tools under one …
Daniel Cooper | TrustRadius Reviewer
Daniel Cooper
Digital Marketing Specialist
Chose Sprinklr Insights
Gives our teams a quick and easy way to analyze AI-enriched historical data and key insights across social and digital sources. Works best in collecting data across multiple digital channels and leverages it to drive creativity, efficiency, growth and competitive advantages.
Verified User
Anonymous
Chose Sprinklr Insights
Very similar offerings, the decision was largely made on price and perceived levels of customer service on top, together with some testing of the UX.
Verified User
Anonymous
Chose Sprinklr Insights
I was not directly involved in the process of reviewing system options, but have found that Sprinklr meets the needs of our different departments that use it and makes it easy for all to collect, interpret, and share data within one system, even though they have different areas …
Trackur

No answer on this topic

Best Alternatives
Sprinklr InsightsTrackur
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Agency Analytics
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Echobox Social
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Mention
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Enterprises
Social Suite by Reputation.com
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All AlternativesView all alternativesView all alternatives
User Ratings
Sprinklr InsightsTrackur
Likelihood to Recommend
8.1
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Support Rating
7.4
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
4.5
(0 ratings)
-
(0 ratings)
User Testimonials
Sprinklr InsightsTrackur
Likelihood to Recommend
We had for example a DM from a client, complaining about a situation in a hotel. We were able to escalate the situation to Customer Service thanks to a tag integrated in the tool.
Another example would be how easily it is to organize comments and DM’s using the tags. Its a really great tool for Social media management!
Verified User
Anonymous
Read full review
This was well suited for doing research, especially on kids and young adults
Verified User
Anonymous
Read full review
Pros
  • Product Insight — Being able to add in our products so we can have positive and negative insights.
  • Community Insights — We were able to watch out community and see what they were talking about.
  • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
Brittnee Miller | TrustRadius Reviewer
Brittnee Miller
Social Media Manager
Read full review
  • Create patterns and webs
  • Properly filter social media posts according to the topic you search
  • Overall display of all posts is easy to read and view
Verified User
Anonymous
Read full review
Cons
  • More sources! I'm waiting to be able to listen to Tiktok specifically
  • Needs the ability to listen to responses around a particular post via url
  • Listening tends to go down a lot; not so much that it's impossible to work but it always tends to happen when I need a deadline turned around quick
Verified User
Anonymous
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  • Instructions on how to use the program
  • Sub-categorize the social media posts
Verified User
Anonymous
Read full review
Likelihood to Renew
No answers on this topic
It was very useful and helped the students learn a lot
Verified User
Anonymous
Read full review
Usability
The interface is user-friendly and quite intuitive. However, the tool is very complete and the app can seem a bit dense at times with a lot of different places and categories. It just takes a bit of time to adjust before being a great tool
Verified User
Anonymous
Read full review
No answers on this topic
Support Rating
It is easy to submit a ticket when technical support is needed, and we have a wonderful rep who is very helpful with keeping in touch with us regularly, but the in-app "support" features could use some improvement. Sprinklr Reporting/Analytics is not overly intuitive. It could benefit from some additional user support guides, walk-throughs, or even just updating the "Glossary" so that more of the items in it actually have a listed definition.
Verified User
Anonymous
Read full review
No answers on this topic
Alternatives Considered
Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • Negative impact: due to many issues with social media accounts being disconnected we've been losing a lot of time trying to fix that with the support team. The issue persists despite our efforts and every week there are several SM accounts that are being disconnected from Sprinklr
  • Positive impact: improved analytical insight
Verified User
Anonymous
Read full review
  • Faster results
  • Easier to analyze results
  • Many results
Verified User
Anonymous
Read full review
ScreenShots—