Great tool but to extract value it takes a lot of resources
Updated August 24, 2022
Great tool but to extract value it takes a lot of resources
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Benchmarking Insights
- Listening
Overall Satisfaction with Sprinklr Modern Research
Two main Modern Research products we've been using are: Listening and Benchmarking. We use listening for crisis monitoring and as always on listening (generic brand topics for every market). For both purposes, we have activated alert notifications for relevant teams. Benchmarking helps us understand what content from our key competitors is the most engaging and what are the trends in the industry, not only in terms of content.
Pros
- Benchmarking: content analysis
- Listening: alert notifications - very useful
- Kill switch rule - super useful
Cons
- Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
- 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
- Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
- Negative impact: due to many issues with social media accounts being disconnected we've been losing a lot of time trying to fix that with the support team. The issue persists despite our efforts and every week there are several SM accounts that are being disconnected from Sprinklr
- Positive impact: improved analytical insight
Do you think Sprinklr Insights delivers good value for the price?
Not sure
Are you happy with Sprinklr Insights's feature set?
Yes
Did Sprinklr Insights live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Sprinklr Insights go as expected?
Yes
Would you buy Sprinklr Insights again?
Yes
We selected all 3: Modern Advertising, Modern Engagement and Modern Research as all these combined answer our needs best
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