Square Customers vs. TrueLoyal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Square Customers
Score 8.7 out of 10
N/A
Square's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.
$0
TrueLoyal
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
TrueLoyal (formerly Zinrelo) is a loyalty program software, designed to foster customer engagement and enhance customer retention. It integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates. Capabilities: Enhanced Customer Retention: As a point…N/A
Pricing
Square CustomersTrueLoyal
Editions & Modules
Customer Directory
$0
Gift Card Starter Pack
$2
per card (plus 2.6% + 10¢ processing fee)
Email Marketing
starting $15
per month
Text Message Marketing
starting at $10
per month
Loyalty
starting at $45
per month
Quick Cards
from 99c
per card (plus 2.6% + 10¢ processing fee)
Custom Cards
from 81c
per card (plus 2.6% + 10¢ processing fee)
Enterprise
Custom
Offerings
Pricing Offerings
Square CustomersTrueLoyal
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Square CustomersTrueLoyal
Considered Both Products
Square Customers
Chose Square Customers
Square has multiple tools in one - marketing, sales, and CRM. It isn't as robust as some other CRM platforms, so if that is your main need, you might look into other options. But if you just need to keep basic data on clients, this is a great way to go!
Chose Square Customers
The only other service similar to Square I have any interaction with is PayPal here, it works in a very similar manner, and at the time had the same exact fee schedule. It has the added perk of going directly into your PayPal account if this is a service you use a lot of for …
TrueLoyal
Chose TrueLoyal
The only other platform we tried before settling on Zinrelo was Yotpo. We never moved to a paid plan before switching to Zinrelo. Compared to Yotpo, Zinrelo was easier to on-board and more affordable. Though Yotpo’s interface was more engaging, there was nothing missing from …
Chose TrueLoyal
We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.
Features
Square CustomersTrueLoyal
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Square Customers
7.1
Ratings
11% below category average
TrueLoyal
-
Ratings
Customer data management / contact management9.00 Ratings00 Ratings
Workflow management8.10 Ratings00 Ratings
Territory management5.30 Ratings00 Ratings
Opportunity management4.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.50 Ratings00 Ratings
Contract management8.00 Ratings00 Ratings
Quote & order management6.90 Ratings00 Ratings
Interaction tracking7.70 Ratings00 Ratings
Channel / partner relationship management5.80 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Square Customers
6.8
Ratings
13% below category average
TrueLoyal
-
Ratings
Case management7.30 Ratings00 Ratings
Call center management6.80 Ratings00 Ratings
Help desk management6.30 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Square Customers
8.9
Ratings
13% above category average
TrueLoyal
-
Ratings
Lead management8.90 Ratings00 Ratings
Email marketing8.90 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Square Customers
7.9
Ratings
2% above category average
TrueLoyal
-
Ratings
Task management5.70 Ratings00 Ratings
Billing and invoicing management9.50 Ratings00 Ratings
Reporting8.40 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Square Customers
8.7
Ratings
12% above category average
TrueLoyal
-
Ratings
Forecasting8.00 Ratings00 Ratings
Pipeline visualization9.00 Ratings00 Ratings
Customizable reports9.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Square Customers
6.9
Ratings
11% below category average
TrueLoyal
-
Ratings
Custom fields3.70 Ratings00 Ratings
Scripting environment7.00 Ratings00 Ratings
API for custom integration10.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Square Customers
9.5
Ratings
12% above category average
TrueLoyal
-
Ratings
Single sign-on capability10.00 Ratings00 Ratings
Role-based user permissions9.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Square Customers
6.6
Ratings
13% below category average
TrueLoyal
-
Ratings
Social data6.30 Ratings00 Ratings
Social engagement6.80 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Square Customers
6.0
Ratings
23% below category average
TrueLoyal
-
Ratings
Marketing automation10.00 Ratings00 Ratings
Compensation management2.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Square Customers
9.0
Ratings
16% above category average
TrueLoyal
-
Ratings
Mobile access9.00 Ratings00 Ratings
Best Alternatives
Square CustomersTrueLoyal
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.3 out of 10
Oracle Marketing
Oracle Marketing
Score 7.0 out of 10
Enterprises
Creatio
Creatio
Score 9.3 out of 10
Oracle Marketing
Oracle Marketing
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Square CustomersTrueLoyal
Likelihood to Recommend
8.7
(0 ratings)
8.2
(0 ratings)
Usability
9.6
(0 ratings)
-
(0 ratings)
Support Rating
7.6
(0 ratings)
-
(0 ratings)
User Testimonials
Square CustomersTrueLoyal
Likelihood to Recommend
Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
Read full review
We love that the Zinrelo program is one of the many reasons that our customers shop with us repeatedly. It helps to give us an edge, compared to nearby competitors, who might not offer such a program.
Read full review
Pros
  • User friendly interface
  • Easy to keep track of clients
Read full review
  • Customer service is fantastic.
  • They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
  • They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
Read full review
Cons
  • Inability to transfer funds to bank in real time (PayPal offers this option, for a fee)
  • The option to create a website on Square is very limited. We opted to integrate the Square appointment setting tool into our site, as the site Square offered was subpart.
  • Google calendar integration is now a premium feature, and it used to be included!
Read full review
  • Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
  • Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
  • Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
Read full review
Usability
A lot easier to get your head around and fewer pieces of software are required to manage clients' projects and systems.
Read full review
No answers on this topic
Support Rating
Have not had to use their support. I've read a help article that worked to provide the answer for that particular question but I haven't had to reach out to a live person.
Read full review
No answers on this topic
Alternatives Considered
A lot easier to use than Infusionsoft!!
Read full review
The only other platform we tried before settling on Zinrelo was Yotpo. We never moved to a paid plan before switching to Zinrelo. Compared to Yotpo, Zinrelo was easier to on-board and more affordable. Though Yotpo’s interface was more engaging, there was nothing missing from Zinrelo that justified the the added expense of Yotpo.
Read full review
Return on Investment
  • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
  • All of my initial equipment was free and there were no startup costs so my return was immediate.
  • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
Read full review
  • Increased customer retention.
  • Increased average order value.
Read full review
ScreenShots

TrueLoyal Screenshots

Screenshot of MULTI DIMENSIONAL LOYALTY PLATFORMScreenshot of OMNI-CHANNEL REWARDS PROGRAM E-COMMERCE, STORES, MOBILE, 3RD PARTY RETAILERSScreenshot of RECEIPT SCANNING TO AWARD POINTS FOR PURCHASES MADE AT 3RD PARTY RETAILERSScreenshot of END USER LOYALTY DASHBOARD - ON DESKTOP AND MOBILEScreenshot of REFERRAL PROGRAM TO ACQUIRE CUSTOMERS VIA WORD-OF-MOUTHScreenshot of LOYALTY PROGRAM EXPLAINER PAGES