Squaredance vs. Structured

Squaredance is suited for any brand who wants to launch and scale an affiliate program. Squaredance is particularly well suited to for brands who want to work with media buying affiliates. We've seen significant growth in our affiliate programs for each of our BEGiN brands (HOMER, codeSpark and Little Passports) after implementing and optimizing with Squaredance affiliates

StructuredWeb's team was professional, easy to work with, and experts in what they do. They guided us well throughout the process and kept open, frequent communication between our teams.

• Makes it easy for vendors to load their go-to-market assets to the centralized platform.
• Makes it easy for partners to find vendor-created assets in a centralized location.
• Makes our cloud marketplace more sticky since both vendors and partners can easily create, distribute, and co-brand go-to-market assets.

• Need to be able to have a self-serve model for quick platform adoption
• Internal training needs time and coordination

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

StructuredWeb is more flexible and customizable than other products the company has used in the past. Campaigns move more quickly. It has allowed us to grow at scale. The data reporting is much more robust, which allows for a constant feedback loop to optimize our work. Our channel partners seem to appreciate the ease of use, as well.

• It's the perfect go-to-market tool.
• Great support staff