Streamsend vs. WebEngage

The best scenarios would be email marketing campaigns such as eBlasts, Evites and newsletter/notifications. I believe Streamsend would be less appropriate for overall branding campaign and strategy.

Incentivized

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

Incentivized

• Streamsend reports allows us to see who is opening our email blasts and it even pinpoints how many viewers then go onto look at our social media sites and website.
• Streamsend allows you to go back and review past email blasts. This prevents me from creating marketing material similar to what I have done in the past.
• The site shows you who's email address was undeliverable. This helps me to weed out any old e-mails or individuals who requested to block the blasts.

Incentivized

• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

Incentivized

• Easier ability to delete old subscriber lists.
• Notification when emails for the month are running low.

Incentivized

• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

Incentivized

The renewal process is easy and doesn't require much thought. Our accounting team already has Streamsend as an approved vendor. We are happy with Streamsend and how it works. Switching email systems would require training and a learning curve that will be difficult to schedule in a busy department. The quality and reliability of Streamsend is something our team and attorneys trust.

Incentivized

I do not like the Constant Contact interface at all, and find Streamsend to be a modern and suitable alternative to the popular MailChimp.

Incentivized

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

Incentivized

• I saw an impact on our ROI when using Streamsend for our weekly newsletters, since we used them as a redirect back to our website for new business
• The only negative impact I can think of would be the loss of some our registrants through our email database. Some thought that we sent out Eblasts and newsletters to frequently.
• It did help with faster lead conversion as we saw higher traffic and visitors to our website through direct click-through from our email campaigns

Incentivized

• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

Incentivized