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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Surfer SEO

    Score8.8 out of 10
    N/ASurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.

    $119

    per month

    Whitespark Local Rank Tracker

    Score7.8 out of 10
    N/ATrack Local SEO Success With Local Rank Tracker The Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top competitors to make informed decisions. The vendor states agencies, SMBs, and multi-location businesses use Whitespark's Local Rank Tracker to gain critical insights into their online…

    $25

    per month

    Pricing
    Surfer SEOWhitespark Local Rank Tracker
    Editions & Modules
    Standard
    $119
    per month
    Pro
    $219
    per month
    Peace of Mind
    $359
    per month
    Small Business
    $25
    per month
    Specialist
    $50
    per month
    Agency
    $100
    per month
    Enterprise
    $200
    per month
    Offerings
    Pricing Offerings
    Surfer SEOWhitespark Local Rank Tracker
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.The pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per month
    More Pricing Information
    Features
    Surfer SEOWhitespark Local Rank Tracker
    SEO
    Comparison of SEO features of Surfer SEO and Whitespark Local Rank Tracker
    Feature
    Surfer SEO
    8.1
    3 Ratings
    5% above category average
    Whitespark Local Rank Tracker
    -
    Ratings
    Keyword analysis9.03 Ratings00 Ratings
    Backlink management4.01 Ratings00 Ratings
    SERP ranking tracking9.02 Ratings00 Ratings
    Page grader9.03 Ratings00 Ratings
    Competitive analysis9.03 Ratings00 Ratings
    Site audit / diagnostics9.02 Ratings00 Ratings
    Site recommendations9.01 Ratings00 Ratings
    Task management7.02 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Surfer SEO and Whitespark Local Rank Tracker
    Feature
    Surfer SEO
    7.0
    1 Ratings
    8% below category average
    Whitespark Local Rank Tracker
    -
    Ratings
    Local SEO6.01 Ratings00 Ratings
    Mobile SEO7.01 Ratings00 Ratings
    Global SEO8.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Surfer SEO and Whitespark Local Rank Tracker
    Feature
    Surfer SEO
    8.0
    2 Ratings
    5% below category average
    Whitespark Local Rank Tracker
    -
    Ratings
    Multi-domain support8.02 Ratings00 Ratings
    Integration with web analytics tools8.01 Ratings00 Ratings
    Best Alternatives
    Surfer SEOWhitespark Local Rank Tracker
    Small Businesses
    Serpstat
    Score10 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Surfer SEOWhitespark Local Rank Tracker
    Likelihood to Recommend
    9.6
    (3 ratings)
    10.0
    (2 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Surfer SEOWhitespark Local Rank Tracker
    Likelihood to Recommend
    Surfer
    Surfer is well suited for:
    • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
    • To identify NLP terms and the frequency of terms to be added to the page
    • To find internal linking opportunities
    • To plan pillar pages/topic clusters
    Surfer is not a tool for
    • Technical SEO
    • Crawl Audits
    • Serp / Keyword Tracking
    • Project Management
    Incentivized
    Read full review
    Whitespark
    They are a time saver for any agency looking to understand the impact of their local and organic SEO.
    Incentivized
    Read full review
    Pros
    Surfer
    • Analysis for on-page ranking factors
    • Competition analytics
    • NLP Analysis for webpage content
    • Content SEO scoring
    • Content editor with details about what to rank for
    • Plugin that helps with search data on Google
    Incentivized
    Read full review
    Whitespark
    • Finds listings on directories
    • Finds press releases that mention brands or business names
    • Helps find bad data
    Incentivized
    Read full review
    Cons
    Surfer
    • Can improve their algorithm to serve better for technical articles
    Read full review
    Whitespark
    • It would be nice to see a geo-grid of ranking around a location
    Incentivized
    Read full review
    Usability
    Surfer
    Because, I've been using this tool since many years and I haven't looked for any other tool when it comes to content optimization
    Read full review
    Whitespark
    No answers on this topic
    Alternatives Considered
    Surfer
    Semrush's content and page optimisation tool is quite poor; it's not in the same bracket as Surfer. Frase is a good alternative from a cost perspective (if not paying the AI writing functions), it's cheaper, and Frase's keyword/topic heatmaps are quite unique. Sufer has a better UI and a shorter learning curve. It has an advantage in that it offers internal linking recommendations, which Frase lacks. Surfer also has limited competitor analysis (backlinks and page speed), which Frase does not. Both tools allow you to choose the number of competitors on the SERPS
    Incentivized
    Read full review
    Whitespark
    I prefer Link Research Tools' CBLT tool for competitive backlink reports.
    Incentivized
    Read full review
    Return on Investment
    Surfer
    • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
    • SurferSEO gives our team the ability to rank quicker than without the tool
    • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
    • SurferSEO makes our agency look and feel like a professional that knows what they are doing
    Incentivized
    Read full review
    Whitespark
    • The results are compelling for my presentations
    Incentivized
    Read full review
    ScreenShots

    Whitespark Local Rank Tracker Screenshots

    Screenshot of Rankings Campaign Overview - View your rankings across the different result types (Google Pack, Google Local Finder, Google Organic, etc) and see your aggregate rankings for the selected period.  This area provides you with insights on your ranking distribution, calculates your visibility score, and keyword progress.Screenshot of Ranking Results Table - This area provides a break down of your campaign.  Here you'll see what keywords are ranking and for which location, and the matched URL or phone number to that result.Screenshot of Filters -Segment your ranking data by specific keywords or keyword groups, location, URL or phone number.Screenshot of Competitor Comparison - See how you stack up against your top competitors. Use this data to identify areas of improvement for your business and outrank the competition.Screenshot of Keyword Comparison - Review keyword progress over time for your top most important keyword terms.Screenshot of Campaign Setup - Here's where all the finer details go. Tracking locations are setup individually based on Zip/Postal Code or geo-coordinates.