Staffbase vs. Swift Digital

Staffbase is well-suited for companies who want to drive and measure employee engagement through meaningful content. I wouldn't recommend it for companies that maintain a complex SharePoint environment with years of legacy content. It is not intended to be a CMS system. It is a dynamic platform that makes it's easy to share information through the mobile or desktop app and email and push notifications. You don't need a large team to manage it.

Incentivized

it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.

• Easy to use back-end for posting and managing content—you don't have to rely on IT for support.
• Software update releases are included in the licensing fees. No need to get outside developers involved in making changes to the platform.
• Employee segmentation is extremely easy with an API from your HRIS system.
• Translations are a breeze!
• Creating forms on the go is easy and efficient!
• Use your existing organization's SSO for ease of use and security.

Incentivized

• drag-and-drop campaign builder
• email templates
• lead scoring
• Analytics

• @Mentions could be added.

Incentivized

• More email flexibility would be good.
• Simplify the modules-there is a lot, and it can be overwhelming.

Since we selected Staffbase, they are one of a few companies that haven't been acquired or changed its business model. We would have invested a lot of time and money rebuilding our intranet otherwise. We selected them because of the standard features included, the free updates, and the reasonable licensing fees. They understand the value of communicating with non-desk employees and keeping them engaged.

Incentivized

We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia

• Engagement levels increased for non-desk employees without access to a PC.
• We leverage the tool as part of our crisis management activities, without having to invest in an additional platform.
• We can issue surveys quickly without investing in additional engagement tools.

Incentivized

• Better lead quality
• Has allowed us to close clients quicker.
• Higher ROI
• Access to much more targeted customer data
• Getting used to the software took more time thn anticipated