Sophisticated, technical and deep insights
Use Cases and Deployment Scope
We are so happy with this software. We were looking for software that could hyper-target our leads. With the use of marketing automation, email marketing, and landing pages, we can really tailor and individualize our messages so that it speaks directly to the prospect. The analytics component allows us to get hyper granular with data and allows us to see what is and isn't working.
Pros
- drag-and-drop campaign builder
- email templates
- lead scoring
- Analytics
Cons
- More email flexibility would be good.
- Simplify the modules-there is a lot, and it can be overwhelming.
Return on Investment
- Better lead quality
- Has allowed us to close clients quicker.
- Higher ROI
- Access to much more targeted customer data
- Getting used to the software took more time thn anticipated
Alternatives Considered
ActiveCampaign and Pardot
Other Software Used
ManyChat, Zapier, Canva

