TrustRadius: an HG Insights company

Swift Digital

Score9.1 out of 10

1 Reviews and Ratings

What is Swift Digital?

Swift Digital is a sophisticated enterprise automation marketing suite. The solution is designed to handle all of the user's marketing automation, email campaigns and event management efforts. With it, users can create stunning emails, newsletters and campaigns using its drag-and-drop email builder. Users can also automate campaigns and user journeys with insights and statistics to see how campaigns are performing, or run an event, plan, promote & manage everything from invites, payments, check in and name labels all within the same platform. It is designed to make it simple to create, targeted and effective campaigns every time.

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Top Performing Features

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 5.5

  • A/B testing

    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

    Category average: 6.6

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 4.5

Areas for Improvement

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 5.9

  • Custom reports

    Users can create custom reports.

    Category average: 7.4

  • API

    An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

    Category average: 4

Sophisticated, technical and deep insights

Use Cases and Deployment Scope

We are so happy with this software. We were looking for software that could hyper-target our leads. With the use of marketing automation, email marketing, and landing pages, we can really tailor and individualize our messages so that it speaks directly to the prospect. The analytics component allows us to get hyper granular with data and allows us to see what is and isn't working.

Pros

  • drag-and-drop campaign builder
  • email templates
  • lead scoring
  • Analytics

Cons

  • More email flexibility would be good.
  • Simplify the modules-there is a lot, and it can be overwhelming.

Return on Investment

  • Better lead quality
  • Has allowed us to close clients quicker.
  • Higher ROI
  • Access to much more targeted customer data
  • Getting used to the software took more time thn anticipated

Alternatives Considered

ActiveCampaign and Pardot

Other Software Used

ManyChat, Zapier, Canva