What users are saying about
4 Ratings
4 Ratings
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Score 5.2 out of 101

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Likelihood to Recommend

Synthio

I think Synthio is better suited to append your existing database, versus building new lists.
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Feature Rating Comparison

Prospecting

Synthio
8.3
Advanced search
Synthio
9.0
Identification of new leads
Synthio
8.0
List quality
Synthio
6.0
List upload/download
Synthio
8.0
Ideal customer targeting
Synthio
9.0
Load time/data access
Synthio
10.0

Sales Intelligence Data Standards

Synthio
7.3
Contact information
Synthio
8.0
Company information
Synthio
7.0
Industry information
Synthio
7.0

Data Augmentation & Lead Qualification

Synthio
7.8
Company/business profiles
Synthio
7.0
Data hygiene
Synthio
8.0
Automatic data refresh
Synthio
7.0
Filters and segmentation
Synthio
9.0

Sales Intelligence Email Features

Synthio
8.0
Append emails to records
Synthio
8.0

Pros

  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
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Cons

  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
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Alternatives Considered

I feel similar about all of these list building/append services. There are good and bad aspects.
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Return on Investment

  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
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Pricing Details

Synthio

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details