Synthio for Appending Data
February 23, 2018

Synthio for Appending Data

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Synthio

We use Synthio across our small organization to append our lead database with missing information such as titles, location, and product interest. We turn to Synthio if we need to build a campaign list, or verify a company's usage of specific marketing or sales tools.
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
I feel similar about all of these list building/append services. There are good and bad aspects.
I think Synthio is better suited to append your existing database, versus building new lists.

Synthio Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Ideal customer targeting
Load time/data access
Contact information
Company information
Industry information
Company/business profiles
Data hygiene
Automatic data refresh
Filters and segmentation
Append emails to records