Synthio allows you to find ideal customers quickly.
April 23, 2022

Synthio allows you to find ideal customers quickly.

Helene Vincent | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Synthio

We are using this software to create a powerful database of ideal clients for our business. It has tools such as advanced search, which has several filters, to automatically find a clean list of customers and companies that match the characteristics of our ideal client.

Pros

  • Allows segmenting ideal customers by different categories, achieving a wide list of companies that meet the ideal customer requirements that we set. This list is provided automatically by the system.
  • The software also gives us valuable information about the profile of the companies to know them better when we approach them with a sales proposal; such as their objectives, key contacts, and more.
  • It has integrations for CRM such as Salesforce and automation for marketing campaigns such as Hubspot marketing hub and Oracle cx marketing.

Cons

  • There are errors in its database, such as non-existent phone numbers or expired emails, but nothing that hasn't shown up in other databases we've used and only rarely.
  • If you would allow integration with social networks, the search for customers would be greatly expanded.
  • It would be very helpful if it also allowed integration with Gmail to be able to have in the same control panel access to customers by mail.
  • We can save a lot of time and effort with this software, since the search time for ideal customers and companies is much less, allowing all our resources to focus on generating sales of our products with those customers found. Undoubtedly our sales have increased and so has our productivity.

Do you think Synthio delivers good value for the price?

Yes

Are you happy with Synthio's feature set?

Yes

Did Synthio live up to sales and marketing promises?

Yes

Did implementation of Synthio go as expected?

Yes

Would you buy Synthio again?

Yes

Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.

Synthio Feature Ratings

Advanced search
10
Identification of new leads
10
List quality
9
List upload/download
10
Ideal customer targeting
9
Load time/data access
10
Contact information
9
Company information
9
Industry information
10
Salesforce integration
10
Company/business profiles
9
Data hygiene
9
Automatic data refresh
10
Filters and segmentation
9
Append emails to records
9

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