Lob vs. thanks.io
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Lob | Score8.5 out of 10 | N/A | Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country. | $0 per month (Up to 500 Mailings) |
thanks.io | N/A | N/A | thanks.io is a direct mail automation platform used to distribute physical mail pieces including postcards, letters, notecards, gift cards, and MagnaCards. Users manage mailings via a self-serve dashboard, a REST API, or native integrations with platforms such as HubSpot, Zapier, Make, Canva, and Shopify. The platform utilizes a proprietary digital handwriting engine to generate script fonts on physical media. A "Realism Mode" is available to… | $0 |
| Lob | thanks.io | |||||||||||||||
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | Free ($0/month) includes $10 in free credits to start sending immediately - no credit card required. Covers core single-piece sending at standard per-piece rates. Does not include automation, QR tracking, API access, or AI features. Business ($49/month) includes $49 in monthly credits and unlocks discounted per-piece rates plus the full feature set: all campaign types, QR tracking, API and webhook access, Zapier/Make/n8n integrations, address verification, suppression lists, AI personalization, and dynamic per-recipient content. Professional ($199/month) includes $49 in monthly credits, the lowest per-piece rates, a dedicated account manager, design and messaging concierge services, and direct Slack access to the thanks.io team. High Volume (custom) is available for enterprise and high-volume senders - contact sales for custom rates and SLAs. Sample Mail rates on Business / Professional: 4×6 postcard $0.73 / $0.60, 6×9 postcard $0.87 / $0.67, notecard $1.79 / $1.45. First Class upgrades are available for $0.05–$0.21 per piece depending on size. Nonprofits qualify for discounted postage (postcards from $0.45/piece). Yearly plans carry a subscription discount. Data services (address/email/phone append, radius search) are pay-per-use on all tiers. | ||||||||||||||
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| Lob | thanks.io | |
|---|---|---|
| Considered Both Products | No answer on this topic | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
100% Would buy again 20 Answers | No answers on this topic | |
| Delivers good value for the price | ||
100% Delivers good value for the price 16 Answers | No answers on this topic | |
| Happy with the feature set | ||
100% Happy with the feature set 20 Answers | No answers on this topic | |
| Lived up to sales and marketing promises | ||
100% Lived up to sales and marketing promises 13 Answers | No answers on this topic | |
| Implementation went as expected | ||
92% Implementation went as expected 12 Answers | No answers on this topic | |
| Lob | thanks.io | |
|---|---|---|
| Small Businesses | No answers on this topic | No answers on this topic |
| Medium-sized Companies | PFL Direct Mail Platform Score9 out of 10 | PFL Direct Mail Platform Score9 out of 10 |
| Enterprises | PFL Direct Mail Platform Score9 out of 10 | PFL Direct Mail Platform Score9 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Lob | thanks.io | |
|---|---|---|
| Likelihood to Recommend | 8.4 | - |
| Likelihood to Renew | 6.8 | - |
| Usability | 6.6 | - |
| Availability | 8.2 | - |
| Performance | 8.2 | - |
| Support Rating | 7.3 | - |
| Configurability | 7.3 | - |
| Contract Terms and Pricing Model | 6.4 | - |
| Ease of integration | 8.1 | - |
| Product Scalability | 8.2 | - |
| Professional Services | 6.4 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 7.3 | - |
| Lob | thanks.io | |
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| Likelihood to Recommend |
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| Cons |
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| Likelihood to Renew |
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| Usability |
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| Reliability and Availability |
| No answers on this topic |
| Performance |
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| Support Rating |
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| Implementation Rating |
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| Alternatives Considered |
| No answers on this topic |
| Contract Terms and Pricing Model |
| No answers on this topic |
| Scalability |
| No answers on this topic |
| Professional Services |
| No answers on this topic |
| Return on Investment |
| No answers on this topic |
| ScreenShots | Lob Screenshots | thanks.io Screenshots |








