TripleLift

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TripleLift
Score 9.1 out of 10
N/A
TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding since its inception.N/A
Pricing
TripleLift
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
TripleLift
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
TripleLift
Considered Both Products
TripleLift
Chose TripleLift
The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV …
Top Pros
Top Cons
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TripleLift
Small Businesses
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Medium-sized Companies
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Enterprises
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User Ratings
TripleLift
Likelihood to Recommend
8.0
(1 ratings)
User Testimonials
TripleLift
Likelihood to Recommend
Triplelift
TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.
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Pros
Triplelift
  • Great Support team.
  • Custom made ad formats to drive exposure.
  • Very competitive CPMs.
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Cons
Triplelift
  • Reporting not very granular.
  • Not enough data integrations on the exchange.
  • PMPs on the platforms are expensive compared to the open exchange.
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Alternatives Considered
Triplelift
The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.
Read full review
Return on Investment
Triplelift
  • Increases reach and budgets for more revenue.
  • Provides new formats to diversify media mix.
  • Margins are a bit high, decreasing ROI.
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