Overall Satisfaction with TripleLift
We use TripleLift to promote products in a more compelling way via native advertising.TripleLift has a custom-made format that they created that maximizes impact and can be bought programmatically. We have been using it along with banners and more traditional video formats to create awareness for our brands online. TripleLift is well suited for branding campaigns that need to reach a lot of users.
- Great Support team.
- Custom made ad formats to drive exposure.
- Very competitive CPMs.
- Reporting not very granular.
- Not enough data integrations on the exchange.
- PMPs on the platforms are expensive compared to the open exchange.
- Increases reach and budgets for more revenue.
- Provides new formats to diversify media mix.
- Margins are a bit high, decreasing ROI.
The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.
Do you think TripleLift delivers good value for the price?
Are you happy with TripleLift's feature set?
Did TripleLift live up to sales and marketing promises?
Did implementation of TripleLift go as expected?
Would you buy TripleLift again?
TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.