Native advertising taken to the next level
May 31, 2021
Native advertising taken to the next level
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with TripleLift
We use TripleLift to promote products in a more compelling way via native advertising.TripleLift has a custom-made format that they created that maximizes impact and can be bought programmatically. We have been using it along with banners and more traditional video formats to create awareness for our brands online. TripleLift is well suited for branding campaigns that need to reach a lot of users.
- Great Support team.
- Custom made ad formats to drive exposure.
- Very competitive CPMs.
- Reporting not very granular.
- Not enough data integrations on the exchange.
- PMPs on the platforms are expensive compared to the open exchange.
- Extensive reach
- Great support
- Easy to use platform
- Increases reach and budgets for more revenue.
- Provides new formats to diversify media mix.
- Margins are a bit high, decreasing ROI.
The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.
Do you think TripleLift delivers good value for the price?
Yes
Are you happy with TripleLift's feature set?
Yes
Did TripleLift live up to sales and marketing promises?
Yes
Did implementation of TripleLift go as expected?
Yes
Would you buy TripleLift again?
Yes