uberVu (discontinued) vs. VinTank

I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range

VinTank is a tool for many facets of the wine and restaurant industry. Depending on the scale of your business, this tool can be managed and dispersed by an enterprise manager or solely owned by a social media/community manager. The ability to add multiple users and assign responses allows efficiency and proper knowledge to address specific issues brought by our social customers

• Easy to see what people are saying on social media about clients.
• Creates reports that can be limited to certain time frames.
• Able to see the reach of users so you can breakdown by influencers.

• Geolocation Targeting - Discovers potential customers near your business using geolocation technologies
• Social Customer Relationship Management - Allows consumer segmenting and response to enhance the customer experience and satisfaction rates
• Brand Listening - Monitors millions of social conversations using social data to find who is talking about your brand
• Social Prospecting - Can discover potential customers based on context of their profiles, conversations and influence
• Specialized Social Index - Relevant to your competition and industry
• Analytics - Can gauge performance based on conversation, channel size, competition and social customer growth over time

• I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.

• Complete Social Channel Management - A platform integration (such as Hootsuite) for planning, scheduling, posting and team management on a larger scale. Would mean one less social management platform for myself.

I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly

Given the value of the tools presented, VinTank is a no-brainer. Being able to monitor social mentions of brands, segment customers on various interaction levels, enhance consumer response and experience, all while discovering new and influential customers make VinTank a must have software product for wineries and restaurants. Context of our social mentions have become extremely powerful and VinTank has delivered the tools to use this data to its full potential to deliver true ROI

All the users found the product intuitive and easy to use.

A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.

Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.

I got the training while I was evaluating and in the trial period. Then I trained the others myself

Not applicable since it is SAAS - all we needed was to sign up, which was easy

Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs

• Easier to handle crisis.
• Ability to find out statistics to quantify and qualify what you're doing for customers.

• Enhances Customer Service - Can discover conversations taking place and cater to the needs of our consumers in a more timely manner. Can also segment consumers based on interactions, purchasing behavior (with Vin65 integration) and influence.
• Discovers and Creates New Customers - I am able to discover potential customers with geolocation targeting and social prospecting. This helps drive traffic to our businesses while growing social awareness of our products.
• Efficient Customer Service Response - Continuous social monitoring allows me to stay on top of brand conversations and ensure timely responses to customer needs and dialog.