What users are saying about
8 Ratings
8 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Unmetric

Unmetric is great when you need to do quantitative analysis of social media posts, whether you own the posts or not. Newer features like segment creation where you can get results by keyword or category are amazing time-savers for certain tasks (like if you're looking at posts about fruit and want to see how posts that mention "bananas" perform you can do that right in the dashboard). Hopefully, they'll soon allow you to build and save those filters so you don't have to recreate them every time you do a task. While in the past I'd only recommend this platform for keeping a pulse on unowned content, the new tools make the platform useful even for reviewing owned content, as you may be able to save time on content coding tasks- it seems like that's the direction they're headed anyway
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Pros

Unmetric

  • Calculates average engagement rates for custom time-periods and displays this on a dashboard.
  • Can access content from most platforms.
  • Good balance of easy-to-use and access to raw data for custom work.
  • Has all of the standard metrics for social media analysis.
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Cons

Unmetric

  • The interface is slightly different for each social channel, which is confusing for novice users. I wish they'd standardize their naming schemes and dashboards, to the extent they can be with the different platforms.
  • They'll add and implement new features but won't tell you- I came back into the platform to discover they'd applied a weighting scheme to my engagement rate that messed up my findings.
  • Sometimes the platform just stops working.
  • Support sits in India so there's no way to get answers fast if you have a question or issue.
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Alternatives Considered

Unmetric

I haven't used Simply Measured in a few years, mostly because it was just too expensive for what we needed it for and Unmetric provided what we needed at a reasonable price. I also had an issue with how big the Simply Measured files were- they often froze analysts' computers, and the first task was to delete unused tabs to reduce the file size.
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Return on Investment

Unmetric

  • I haven't traced our use of this platform back to ROI specifically, but the data it provides is key to our strategic client work and clients are pleased with the level of detail and rigor we are able to provide.
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Pricing Details

Unmetric

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Unmetric Editions & Modules

Unmetric
Edition
Standard
$1,0001
Agency
2
1. Per Month [Unlimited Users]
2. Pay As You Go
Additional Pricing Details
Special agency rates are available

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