Expand your CR/Sustainability reach with 3BL!
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
As a CR communications specialist, I use 3BL to push out blog posts, social media graphics, videos, press releases, and other communications assets to our stakeholders. We don't see a ton of traffic on our own sites from sharing these assets and 3BL Media helps us seriously increase our reach to target audiences. We use it ~4 times per month and it's been very effective in getting our brand and CR program featured in Reuters, Yahoo Finance, and reaching our key stakeholders.
Pros
- Reach - incredible distribution network which helps us build our brand and reputation
- Ease of use - we have a really great contact (Travis) who makes the process incredibly easy for us so that we can focus on actually doing the CR work!
- Establishing thought leadership - having a repository of years of content has been helpful in showcasing our leadership and promoting this thought leadership to peers, industry associations when applying to speak, award submissions, etc.
Likelihood to Recommend
I would (and do) recommend 3BL Professional to any company/org trying to expand the reach of it's CR programs. Often communications is how we justify the budget for our program work (communications help us increase brand reputation, reach potential employees, reach investors and ESG analysts). The 3BL platform is an incredible way to get your impacts and initiatives out to the world so that people know about the incredible programs you're running. Would recommend for any CR/ESG/Sustainability team.